“Creating a Path of Excellence in Your Home Staging Business”

Have you seen “Invictus?” If you haven’t, I would highly recommend it.  For me, it is sure to be a movie I will go to a second time as well as purchase the DVD when it is available.

The title, “Invictus” is the name of a poem by William Earnest Henley that was first written in 1875. Nelson Mandela said it was what gave him courage when he needed it during his 27 years of imprisonment.  It means “invincible.”

I have long been a fan of “Freedom Fighters” like Nelson Mandela, Mahatma Ghandi, Rosa Parks, and so many others.  At one point they decided that enough was enough and that they too could be “invincible” by standing on a platform of excellence.  That is how they achieved what they went after.

Nelson Mandela said: “Does anybody really think that they didn’t get what they had because they didn’t have the talent, or the strength, or the endurance or the commitment?”  He is talking about setting your sites on excellence so you can be the best you can be.  Now, I am not suggesting you all want to be the next President of Africa, but I am certain that you would want to be the best Home Stager in your area.

So, I think that once you decide to be “invincible” as a Home Stager, you immediately set the course for excellence…just like all the people before you that want to be “excellent.”

After having studied great world leaders, business leaders and visionairies, following are the steps that it takes to “Create your path of excellence in your Home Staging Business;”

Step #1 –Focus on Specificity—This is something I teach in my Marketing Program for Home Stagers.  You must decide specifically what your area of expertise is within the Home Staging industry, then who your customer is as well as your message.  By telling someone you are just another “Home Stager” you remove your opportunity to tell them you are extraordinary.  What makes you extraordinary? That is what you need to say.  Usually it should be said in such a way that it solves your clients problem.

Step #2- Do what you say you will do.  Call when you say you will call, confirm the appointment, show up 5 minutes early, dress professionally, have your paperwork with you and in order as well as the client information.

Step #3- Perform an amazing home staging service.  Start by being very specific as to what your client wants and what they will receive. Then deliver that, plus a little more so you can always “Under Promise and Over Deliver.”

Step #4- Offer to put together the photos of the property and hand deliver them to your clients office (send a digital copy as well, all of it should include your company name and contact information).

Step #5- Send a follow up thank you letter with an offer to check on the status of the Home Staging within the next 30 days to “tweek” the set in case it needs to be adjusted…at no extra charge.

Step #6- Keep in touch every 30 days for the rest of your relationship

By following these 6 steps you will stand out in the sea of other Home Stagers with your unique message positioned directly at the right customer, you will set a new standard of professionalism by doing what you say you will and more, the home staging service you deliver will thrill your client, and your gratitude, level of customer service, and follow up will ensure that this client, is yours for life.

Now, just repeat the process for all future clients and you will find that you have easily created your own “Path of Excellence” for your Home Staging Business.

To your greatest joy,

Karen Schaefer

Founder, APSD
Your Worldwide Leader in Home Staging Training

Your Home Staging Weekly Mission:

Decide today that you will start your own model for “Creating your path of excellence in your Home Staging Business.”  Focus on being Invincible and go get yourself a new Home Staging Client.  With this client, follow the 6 steps outlined above and I guarantee you that you will have a customer for life.  Sometimes you have to put yourself out there in a way you don’t expect to secure the booking—have  courage, you can do this!

Post your “Mission” comments and thoughts on the blog…

To find out more about “How to Market Your Home Staging Business” – click here…

Tags: Business Leaders, Business Step, Endurance, Freedom Fighters, Great World Leaders, Home Stager, Home Stagers, Home Staging Business, Imprisonment, Invictus, Mahatma Ghandi, Marketing Program, Name Poem, Nelson Mandela, Rosa Parks, Second Time, Specificity, Step 1, Visionairies, William Earnest Henley

This entry was posted on Thursday, December 17th, 2009 at 8:10 am and is filed under Home Stager, Home Stager School, Home Stager Training, Home Staging Business, Home Staging Career, Home Staging Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.