Posts Tagged ‘Design Business’

Tell me how to make this Staging “Scene” – One Step Better – Win a Curb Appeal Training System

Wednesday, June 30th, 2010

Home Staging Curb Appeal

How do you make this Curb Appeal Home Staging "Scene" - one step better?

Hi, It’s Karen Schaefer, Founder of APSD™, The Association of Property Scene Designers, The World Leader in Home Staging Training and Certification.  Many of you know that I have just created an awesome new Proven System for creating additional income with your Home Staging, Design and Real Estate Businesses with our APSD™ “37 Point Curb Appeal Make-Over”

37 Point Curb Appeal Makeover System

37 Point Curb Appeal Makeover System

APSD Curb Appeal Home Staging Training System

APSD Curb Appeal Home Staging Training System

Well, guess what!  I am going to be giving one away.

NO CHARGE! beginning on this Friday and continuing for the next 2 Fridays after that!  This is a $297 value and I am just giving it away!

Here’s what to do next:

Step 1: Take a hard look at the Curb Appeal Picture above

Step 2: In the the comments section below, describe how you make this “Scene” – one step better.

Step 3: Watch out for Friday’s Ezine – where the winner will be announced!

Before you start thinking that “Karen must have lost her home staging marbles,” let me explain…

I want you to make more money with your Home Staging, Design and Real Estate Businesses.  The only way you can do that is by offering additional services and charging more for your existing services.  By adding the new “Curb Appeal Make-Over” to your line-up, you can do both!

You can offer a new service AND charge more for existing services by adding curb appeal to it!  Don’t you love that?

So, if you are ready to try to win your very own APSD™ “Curb Appeal Training System;”  The world’s leader in Home Staging Training and Certification, then all you have to do is to take a look at the following  photo above….….and tell me (in the comments area)  how you would make it better or take it one step further.

In Friday’s weekly APSD™ publication, I will reveal to you how I completed the scene and announce our winner! So, start to flex that creativity muscle, take a look at the photo above and tell us how you would make it better!

I already know you are a winner, but go ahead and tell the rest of the home staging community!

(Here is a hint about the photo) Swingin’ Along…

To your joy and success,

Karen Schaefer

Founder, APSD™; The Association of Property Scene Designers

The World’s Leader in Home Staging Training and Certification

PS- Don’t forget to post your comments so you can be a winner!

PPS—Oh, I forgot to mention that I also did a great call recently on curb appeal.  It is complimentary and you will be able to listen to it right now – follow this link – http://www.apsdmembers.com/curbappeal

<ENTER YOUR COMMENTS BELOW – ON HOW TO MAKE THIS STAGING SCENE “ONE STEP BETTER”
TO WIN THE FREE CURB APPEAL TRAINING SYSTEM
WINNER WILL BE ANNOUNCED THIS FRIDAY IN THE WEEKLY HOME STAGING EZINE>

Your “HOT” Weekly Mission:

Monday, May 10th, 2010

Do you have “hot” marketing?  Well, if you have too many customers and too much money, the answer is YES!  If you could use more of both it is time to warming up that marketing.  This week, just spend one hour focused on figuring out what is important to your customer and defining specifically what they want to hear or see.

Once you have that figured out, make it juicy!  How can you make your message sizzle so they just have to work with you?

Write it down and post it at www.HomeStage.ning.com

I can’t wait to read it!
Joy and Success,
Karen Schaefer

How Big is Your TV?

Friday, April 30th, 2010

As I mentioned above, Jim Rhon, the amazing motivational speaker has been quoted as saying “Poor people have Big TV’s, Rich people have big libraries.” Four years ago I gave away my own TV and have never had another one.  I know as a former actor this surprises many of you.  It is not that I don’t love acting or movies or anything of the sort, but I just could no longer look myself in the eye, wanting to achieve greatness and knowing that I was wasting such a great amount of time.

I remember sitting in front of the TV for 6-8 hours a day, many times just watching mind numbing programs until the wee hours of the morning.  Then of course, I could not get a good night’s sleep and so I started to sleep later and achieve less by the day.  I must have had a “prime time” Angel that woke me up one day and told me to cancel my Dish, load up my TV and drive it down to Good Will because that is exactly what I did.  That Angel knew that I had greatness in me, but that I needed to take action in order to achieve it.  That day, I took action to remove my giant time waster, and at the same time I opened up a course on Time Management for the Renegade Entrepreneur.  I have never looked back.

Now I think about what I have achieved in the past 4 years and I realize that I have created 4 successful businesses, built and sold a business, published 2 children’s book and am about to launch a huge program to Real Estate Agents all over the US and Canada.

Today, my library is BIG.  And, I read, re-read and use everything in my library.  I am currently on my 3rd read of a recent mindset book.  Other systems have dog eared pages, notes attached to the end of chapters and dates in my planner on when I need to reference others.  I decided that I wanted to be one of the “Rich People” and that I was willing and able to do what it took to get there.

It has taken a great deal of work.  My systems are in place and today I am far more abundant and prosperous than 4 years ago. The best part is that I also realize I am 3 feet from gold.  That I have finally crossed over and began to do things my way, the way I envision them…and this is good…very, very good!

So what does it take to get there?

1)      Give away anything that distracts you and keeps you from achieving your goal.  Do you want to run the best Home Staging Business in your market?  Are you ready to get your APSD Home Staging Training and book a job each week? Do you know How To Become a Home Stager or do you want to learn that in the next 30 days?  If any of these sound like what you are looking for, the decide right now what distracts you so you can get rid of it in order to fill your library with everything that is going to make you the Ultimate Home Stager.

2)      Once you have removed the distractions, set up your systems.  When will you work, when will you market and when will you learn?  By defining specific times for each, they will all get accomplished.  I normally set aside an hour each morning that I read to learn every single morning. And yes, I get up earlier to make sure that I can accomplish this.  Then, I balance out my schedule to do “money tasks” first which is normally marketing and then I take care of other business.  Now, I am learning, earning and doing. Great system!

3)      Next, fill your library each time you are ready to learn something new.  By removing your distractions, you will now have more time to learn.  One thing I would encourage you to do is to really think about whether or not you are going to use the information before you purchase it.  Will you read it, and if so, when?  When will you apply its lessons?  Are you caught up in the moment or have you done your research and you know this is right for you?  I am a BIG fan of continuing education and believe that you should always invest in yourself.  But, you also need to make sure the content is right for you and that you will use it.

4)      Enjoy the good life!  The job of the entrepreneur is to learn, build the system and then delegate.  When you follow the above 3 steps you will soon find yourself with more work than you can handle.  So, naturally you will want to begin to delegate some things so you can move on to the next level.  When you get to this point, find a great assistant and empower them.  You may also decide to add another Home Stager to your team.  The possibilities are endless when you decide to eliminate your distractions and build that Home Staging Library (hopefully with APSD Marketing, Education and Home Staging Certification Systems!J).

In order to accomplish this, one of the best things you can do is to start to attract more and more clients and customers. The best way to do this is to get my Complimentary Plan on “How to Attract a Million Customers in the next 90 Days” and follow me in real time as I do the same! It is my gift to you! www.TheBornLeader.com/BusinessPlan Imagine having a million new Home Staging clients! Ohhhh La La!

Giving Back:

phoebee

As I step further and further into a Leadership role, with APSD, The Born Leader, Phoebee Fleabee and LuvMyStripes.com and as an international Business and Leadership Coach and Mentor, I have realized the importance of giving back.

True leaders, Born Leaders, give back without expectation of receipt.  So, it has become my goal to do the same. 

Don’t you think Phoebee Fleabee is cute? This is a children’s book I have written and I am giving her away at no charge to everyone that is looking for a good book to enjoy with their child.  You can get her story as my gift at www.LuvMyStripes.com Oh, and please, pass her to everyone you know!

By giving her away to over a Million People, I am satisfying my need to give, as well as the burning desire within me to spread the word about my wonderful book.  It is interesting what happens when you give…you receive abundantly!

Be a Leader every day and look for ways that you can give back.  Sometimes, it might mean calling someone to say hello, picking up a piece of discarded trash in a park and throwing it away, or  throwing in an extra tip or two at no additional charge.  Whatever it is for you, practice being a leader every day, by giving back.

Watch for “The APSD members ” FREE publication to come to you each and every week, filled with Home Staging Business Strategies, Marketing for Small Businesses and Compelling Mindset Strategies designed to set you apart from all the others and to help you to literally step into your Home Staging greatness!

To Your Greatest Joy and Success,

Karen Schaefer

www.APSDmembers.com

Your Home Staging Training Mentor…

APSD, The Leader in Home Staging Training, Marketing and Business Developement

Your APSD Weekly Mission:

Are you ready?  You are going to have to be tough for this one.  Decide on one thing that you know is wasting your time and get rid of it.  Be bold, be strong and give it away, donate it or toss it in the trash.  It might be your TV, trashy novels, or cell phone (I said you were going to have to be strong!).  Whatever it is, just decide that from now on, you will have a BIG library.  Then, purchase one new Home Staging Learning tool.  Just one, and you don’t have to spend an arm and a leg.  Just choose one that will move you forward this month. I would recommend this week’s product listed above, The Home Stager Pro kit.  It is such a simply yet compelling system that no Home Stager Library should be without it.

Go forth and do great business!

Joy and Success,

Karen Schaefer

Your Speaking Mission

Thursday, April 22nd, 2010

Your Home Stager Weekly Mission:

I want you to practice giving a talk or presentation, telling your audience you will have an incredible offer in the end, and then seeding with hints of the great opportunity yet to come.  Make sure you do this talk in front of a friend, spouse or even your dog so you get some practice time in.

Now you have to go out and deliver it.  Where can you offer your talk right now?  Is there a realtor’s office just waiting for your presentation?  What about a local school or church you could help with their marketing?  Is there a Chamber of Commerce or Kiwanis’s Club near you that might be looking for a distinguished speaker?

There is no better time than now to begin to make more money in whatever you do by speaking.  Get out there and talk!

Joy and Success,

Karen Schaefer

To read more about this topic and the full article, click here.

Speak to Sell

Thursday, April 15th, 2010

Most of you know that I run a specialized speaking company called “ES5000.com”  It is unique in that I teach you how to speak live, on the phone, or in front of a video camera using an electronic hidden devise that is literally feeding you your lines so you don’t have to remember a thing!  It is brilliant and I love it because it removes the fear 100% no matter where you are speaking!

Whether you are a Real Estate Agent, Business Coach, Home Stager, Small Business Owner, or other type of Entrepreneur, your single greatest attribute is to speak- one on one, to a small group or the nation.

Remember the pied piper?  As he led the rats out of the village, he was “Speaking” to them.  It was in fact a bit of an odd language if you will, but the truth is that he became a leader to the rats, but more importantly (thankfully), to the people of his village.  He convinced them that he could lead the rats away from the village and then he also wooed the rats—ah rhetoric!

What you have to understand about speaking is that no matter your topic or your intention, you are selling.

You can be selling in a variety of ways:

1)      Selling product, services or coaching

2)      Selling and idea or concept

3)      Selling for a cause

But no matter what, you are always selling yourself which is why you should get comfortable with the idea of speaking to sell.

In this day of tough competition, tele-conferences, online videos and abundant opportunity, those that can speak successfully, no matter your occupation, will thrive.

For today, let’s talk about speaking to sell in the literal term.  In other words, you have a product or service that you want to leave with everyone in the room or on the call.

1)      You must make sure that your message matches your market and that they have a desire for your product.  This seems simplistic but there have been a million great ideas that have been presented to either the wrong crowd or a disinterested one.

2)      Once you have defined your audience and their desire for your product or service, make sure they have the money to spend and that they want to spend it.  There are many more “bankable” groups than others and if your intention is to be a serious selling speaker then I would highly suggest you seek out the ‘spending’ crowd.

3)      When you begin your talk, whether it is live or on a call, you need to let your audience know your topic, what they are going to learn from you, that you have very little time and you will give them an opportunity in the end to experience/buy/learn more.  This is contrary to popular belief where we have been conditioned not to let the cat out of the bag until the last minute, thus amazing our audience with our wit and a remarkable element of surprise.

Just like fashion changes, so do people and the way they like to be treated.  Gone are the days of offering very little content and then expecting everyone to jump up and down and spend thousands of dollars.

Now when you speak, you tell them up front they will have an opportunity to buy in the end.  It is called ‘transparency in marketing’ and it is what today’s audience wants.

4)      Once you have told your audience they will have an opportunity in the end, then it is your job to ‘seed’ that opportunity throughout the presentation.  All you have to do is each time you refer to a topic or strategy you can’t complete you can say something like “and for those of you really ready to kick start your Home Staging Business” you will get the entire Digi-Stage System at Stager Pro.   You can also refer to others in the audience that has worked with you which is a very effective ‘seeding’ process.

5)      Finally, as the end approaches, it is now your job to share with the audience your great opportunity.  Tell them its coming.  You can even ask them permission if that works well for you.  Either way, don’t feel as though you have to sell.  They know you are there to make money, just tell them about your irresistible offer.

6)      Next, give them in incentive to buy on the spot.  If you decided to promote a Full Service Coaching package which normally sells for $1500, you might have it on special for $1200.  They can get the special for a full week.  But, if they buy that same night, it is $1000.  Give them a strong incentive to say “yes” right on the spot and you will increase your sales by thousands of dollars.

In the future I will discuss the various forms of selling from the stage, but for now, it is your job to attract as many customers as possible in order to build a buyers list.

One of the easiest ways to do this is to get my Complimentary Plan on “How to Attract a Million Customers in the next 90 Days” and follow me in real time as I do the same! It is my gift to you! www.TheBornLeader.com/BusinessPlan

Giving Back:


My Children’s Book Give-Away to the world has launched!  Don’t you think Phoebee Fleabee is cute?  You can get her story as my gift at www.LuvMyStripes.com right now!!!   Oh, and please, pass her to everyone you know!

By giving her away to over a Million People, I am satisfying my need to give, as well as the burning desire within me to spread the word about my wonderful book.  It is interesting what happens when you give…you receive abundantly!

Be an extraordinary person every day and look for ways that you can give back.  Sometimes, it might mean calling someone to say hello, picking up a piece of discarded trash in a park and throwing it away, or hosting “poker night.”  Whatever it is for you, practice being extraordinary every day, by giving back.

Watch for “The Born Leader” FREE publication to come to you each and every week, filled with Business Strategies, Marketing for Small Businesses and Compelling Mindset Strategies designed to set you apart from all the others and to literally step into your greatness!

Become a Born Leader…when you are ready to change the world!

To Your Greatest Joy and Success,

Karen Schaefer

www.APSDmembers.com

Founder, APSD; The Association of Property Scene Designers for Home Staging Professionals

Your Home Stager Weekly Mission:

I want you to practice giving a talk or presentation, telling your audience you will have an incredible offer in the end, and then seeding with hints of the great opportunity yet to come.  Make sure you do this talk in front of a friend, spouse or even your dog so you get some practice time in.

Now you have to go out and deliver it.  Where can you offer your talk right now?  Is there a realtor’s office just waiting for your presentation?  What about a local school or church you could help with their marketing?  Is there a Chamber of Commerce or Kiwanis’s Club near you that might be looking for a distinguished speaker?

There is no better time than now to begin to make more money in whatever you do by speaking.  Get out there and talk!

Joy and Success,

Karen Schaefer

Your Personalized Mission!

Friday, April 9th, 2010

Your Home Stager Weekly Mission:

I want you to focus on 3 new things you can do this week to increase your current level of customer service within your business.  It might be things that are performed by your assistant or team, but always remember to lead by example.

What 3 things can you implement today to tell your customers they are extraordinary?  Here is the challenge; make them evergreen, so you will always have great customer service in your business, today and tomorrow.

Joy and Success,

Karen Schaefer

To learn more about this topic or to read the full article, click here.

“Get Organized to Create Profit” in Your Home Staging Business

Friday, April 2nd, 2010

Everyone always asks me how I am able to do so much.  Well, there are 2 secrets:

1)      Leverage other people’s time by being a good delegator

2)      Get very organized.

I know what you are thinking… “Well, Karen you are probably already hyper organized right?” Wrong. By nature I am an insane perfectionist.  I like everything a certain way, I am very picky on details, and I don’t want to have to say or see it twice!  But, I am only good and having other people do this for me.  I am good at giving them specifics, creating timelines and setting standards…and of course, holding myself to the same standard which I expect to receive.

Only you can know what system of organization works for you but I can tell you for a fact that if you are serious about creating enormous income (even just decent income) you need to get organized.

1)      Evaluate your level of current organization:  Is your office clean and uncluttered?  Do you or your asst. know where everything is?  Or, do you need to come up with a specific system so that things are easy to file (half the battle) and then easy to find.

I like overall categories like; “Marketing” and then subcategories such as “Flyers.”  If I am working on properties, I keep a main template of marketing pieces in the Marketing file so I don’t have to reinvent the wheel with each new property, but I also do the same thing per property.  So, in this instance, I would have “Properties” as my main category.  Then I might have a sub-category for “Home Staging’s” followed by “Active” and “Completed.”  Then of course the property address file within each of those.  It makes my life very simple and I can get anything in a moment’s notice.

This simple system works with any type of business.  I use it for my Home Staging Training Company, my Speakers Training Company, Our On Line Systems program as well as My Coaching and Mentoring Business for Entrepreneurs and Small Business Owners.

2)      How do you manage your email?  This is a big one for many Entrepreneurs because we live by our email and cell phones. I will address phone calls next, but first, let’s look at managing your email.  When you are going to work, you need to turn your email off.  Don’t minimize it, turn it off.

You must schedule time to answer emails just like you schedule time to get your work completed.  If you allow your email to interrupt you all day long, you will never complete your big income tasks and you will continue to wonder why you can’t be as prosperous as you would like.

If you choose to keep your email and phone active all day long, you must understand that you are conditioning your client to view you as having a lower value because you are always available instead of being busy enough not to be available.

However, if you manage their expectations, by telling them exactly when they can expect a return email from you, they view you as professional, organized and valuable.

Now, you can get your Mo*ney tasks completed and still service your customers in an extraordinary way.

3)      Unless you are waiting for Brain Surgery, turn off your cell phone!  I mean it.  Why do you allow people to interrupt you all day long.  It takes 20 minutes to “re-group” after you have been interrupted.  20 minutes!  You are here to achieve great things…right?  So, 20 minutes is valuable time.

For friends and family, accept and return their calls after business hours (you are holding regular Home Staging business hours right?).

For clients, do the same thing you do with emails.  If you have an assistant, then great, he or she can answer the phone for you. You can also hire an answering service. If neither is an option for you, manage your clients expectations by telling them on your voice mail exactly when they can reach you and when they can expect to receive a return call.  I would get very specific and tell them you are always available M-F by phone form 8-10am and you return calls daily between 4-6pm.  And if they have a specific time they need you to reach them, ask them to leave the time on your voice mail and you will do your best to accommodate them.

Now, they completely understand how to reach you and when you will contact them.  You can go further and let them know that you are taking care of them 100% by offering these specific hours they know they can reach you.

4)      What are you doing with all that email?  There are so many times when we know we should look at something or want to save it and read it later, but we just don’t have the time or system in place to do so.

I like the “One Touch System.”  In other words, if you receive an email that you may want to read but don’t have time, create a “Drop Folder” for those emails on your desk top. As soon as you open it, drop it into the folder for later.

Then, schedule an hour once a week that you review this folder.  You can now review, delete, save and/or take action.  One hour a week to create a One Touch System.

The more organized you can become the more profitable you become and it allows you to also have the right staff.  So, logically, if you have enough customers, you can create the income and lifestyle you so desire.

One of the best things you can do is to start to attract more and more clients and customers. The best way to do this is to get my Complimentary Plan on “How to Attract a Million Customers in the next 90 Days” and follow me in real time as I do the same! It is my gift to you! www.TheBornLeader.com/BusinessPlan

Giving Back:

As I step further and further into a Leadership role, with APSD, The Born Leader, Phoebee Fleabee and LuvMyStripes.com and as an international Business and Leadership Coach and Mentor, I have realized the importance of giving back.

True leaders, Born Leaders, give back without expectation of receipt.  So, it has become my goal to do the same.

phoebee fleabee

Today, I am preparing for the launch of my Children’s Book Give-Away to the world!  Don’t you think Phoebee Fleabee is cute?  You can get her story as my gift at www.LuvMyStripes.com beginning on April 1st.   Oh, and please, pass her to everyone you know!

By giving her away to over a Million People, I am satisfying my need to give, as well as the burning desire within me to spread the word about my wonderful book.  It is interesting what happens when you give…you receive abundantly!

Be a Leader every day and look for ways that you can give back.  Sometimes, it might mean calling someone to say hello, picking up a piece of discarded trash in a park and throwing it away, or hosting “poker night.”  Whatever it is for you, practice being a leader every day, by giving back.

Watch for “The Born Leader” FREE publication to come to you each and every week, filled with Business Strategies, Marketing for Small Businesses and Compelling Mindset Strategies designed to set you apart from all the others and to literally step into your greatness!

Become a Born Leader…when you are ready to change the world!

To Your Greatest Joy and Success,

Karen Schaefer

www.APSDmembers.com

Your Home Staging Training Mentor…

“Home Staging, Business and Marketing Mentoring to bring Your Vision to Life”

Home Staging Business Plan

Tuesday, March 2nd, 2010

SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program

…read more about the APSD Proprietary DigiStage Professional Home Staging Service

Here is what you will learn and receive during the APSD™ Stager Pro Training…

(more…)

Home Staging Curb Appeal

Tuesday, March 2nd, 2010
SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program
is only thru this Sunday…March 14th at Midnight!!! Read thru to the end for DETAILS!

SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program

…read more about Marketing Templates for the Professional Home Stager

Here is what you will learn and receive during the APSD™ Stager Pro Training…

(more…)

Successful Team and Resource Building

Sunday, February 21st, 2010

Click here for more info about the APSD Home Staging Training Program

Successful Team and Resource Building :

One of the biggest hurdles for business owners is getting the right team in place along with reliable resources.   It took some time to let go of all the control.   The problem was that I knew that no one else could do it as good as me.   I was right.   It did not change the fact that in order to grow my national staging and design business, I had to rely on other people.

(more…)