Posts Tagged ‘Emotional Level’

Your “HOT” Weekly Mission:

Monday, May 10th, 2010

Do you have “hot” marketing?  Well, if you have too many customers and too much money, the answer is YES!  If you could use more of both it is time to warming up that marketing.  This week, just spend one hour focused on figuring out what is important to your customer and defining specifically what they want to hear or see.

Once you have that figured out, make it juicy!  How can you make your message sizzle so they just have to work with you?

Write it down and post it at www.HomeStage.ning.com

I can’t wait to read it!
Joy and Success,
Karen Schaefer

Your Personalized Mission!

Friday, April 9th, 2010

Your Home Stager Weekly Mission:

I want you to focus on 3 new things you can do this week to increase your current level of customer service within your business.  It might be things that are performed by your assistant or team, but always remember to lead by example.

What 3 things can you implement today to tell your customers they are extraordinary?  Here is the challenge; make them evergreen, so you will always have great customer service in your business, today and tomorrow.

Joy and Success,

Karen Schaefer

To learn more about this topic or to read the full article, click here.

“Get Organized to Create Profit” in Your Home Staging Business

Friday, April 2nd, 2010

Everyone always asks me how I am able to do so much.  Well, there are 2 secrets:

1)      Leverage other people’s time by being a good delegator

2)      Get very organized.

I know what you are thinking… “Well, Karen you are probably already hyper organized right?” Wrong. By nature I am an insane perfectionist.  I like everything a certain way, I am very picky on details, and I don’t want to have to say or see it twice!  But, I am only good and having other people do this for me.  I am good at giving them specifics, creating timelines and setting standards…and of course, holding myself to the same standard which I expect to receive.

Only you can know what system of organization works for you but I can tell you for a fact that if you are serious about creating enormous income (even just decent income) you need to get organized.

1)      Evaluate your level of current organization:  Is your office clean and uncluttered?  Do you or your asst. know where everything is?  Or, do you need to come up with a specific system so that things are easy to file (half the battle) and then easy to find.

I like overall categories like; “Marketing” and then subcategories such as “Flyers.”  If I am working on properties, I keep a main template of marketing pieces in the Marketing file so I don’t have to reinvent the wheel with each new property, but I also do the same thing per property.  So, in this instance, I would have “Properties” as my main category.  Then I might have a sub-category for “Home Staging’s” followed by “Active” and “Completed.”  Then of course the property address file within each of those.  It makes my life very simple and I can get anything in a moment’s notice.

This simple system works with any type of business.  I use it for my Home Staging Training Company, my Speakers Training Company, Our On Line Systems program as well as My Coaching and Mentoring Business for Entrepreneurs and Small Business Owners.

2)      How do you manage your email?  This is a big one for many Entrepreneurs because we live by our email and cell phones. I will address phone calls next, but first, let’s look at managing your email.  When you are going to work, you need to turn your email off.  Don’t minimize it, turn it off.

You must schedule time to answer emails just like you schedule time to get your work completed.  If you allow your email to interrupt you all day long, you will never complete your big income tasks and you will continue to wonder why you can’t be as prosperous as you would like.

If you choose to keep your email and phone active all day long, you must understand that you are conditioning your client to view you as having a lower value because you are always available instead of being busy enough not to be available.

However, if you manage their expectations, by telling them exactly when they can expect a return email from you, they view you as professional, organized and valuable.

Now, you can get your Mo*ney tasks completed and still service your customers in an extraordinary way.

3)      Unless you are waiting for Brain Surgery, turn off your cell phone!  I mean it.  Why do you allow people to interrupt you all day long.  It takes 20 minutes to “re-group” after you have been interrupted.  20 minutes!  You are here to achieve great things…right?  So, 20 minutes is valuable time.

For friends and family, accept and return their calls after business hours (you are holding regular Home Staging business hours right?).

For clients, do the same thing you do with emails.  If you have an assistant, then great, he or she can answer the phone for you. You can also hire an answering service. If neither is an option for you, manage your clients expectations by telling them on your voice mail exactly when they can reach you and when they can expect to receive a return call.  I would get very specific and tell them you are always available M-F by phone form 8-10am and you return calls daily between 4-6pm.  And if they have a specific time they need you to reach them, ask them to leave the time on your voice mail and you will do your best to accommodate them.

Now, they completely understand how to reach you and when you will contact them.  You can go further and let them know that you are taking care of them 100% by offering these specific hours they know they can reach you.

4)      What are you doing with all that email?  There are so many times when we know we should look at something or want to save it and read it later, but we just don’t have the time or system in place to do so.

I like the “One Touch System.”  In other words, if you receive an email that you may want to read but don’t have time, create a “Drop Folder” for those emails on your desk top. As soon as you open it, drop it into the folder for later.

Then, schedule an hour once a week that you review this folder.  You can now review, delete, save and/or take action.  One hour a week to create a One Touch System.

The more organized you can become the more profitable you become and it allows you to also have the right staff.  So, logically, if you have enough customers, you can create the income and lifestyle you so desire.

One of the best things you can do is to start to attract more and more clients and customers. The best way to do this is to get my Complimentary Plan on “How to Attract a Million Customers in the next 90 Days” and follow me in real time as I do the same! It is my gift to you! www.TheBornLeader.com/BusinessPlan

Giving Back:

As I step further and further into a Leadership role, with APSD, The Born Leader, Phoebee Fleabee and LuvMyStripes.com and as an international Business and Leadership Coach and Mentor, I have realized the importance of giving back.

True leaders, Born Leaders, give back without expectation of receipt.  So, it has become my goal to do the same.

phoebee fleabee

Today, I am preparing for the launch of my Children’s Book Give-Away to the world!  Don’t you think Phoebee Fleabee is cute?  You can get her story as my gift at www.LuvMyStripes.com beginning on April 1st.   Oh, and please, pass her to everyone you know!

By giving her away to over a Million People, I am satisfying my need to give, as well as the burning desire within me to spread the word about my wonderful book.  It is interesting what happens when you give…you receive abundantly!

Be a Leader every day and look for ways that you can give back.  Sometimes, it might mean calling someone to say hello, picking up a piece of discarded trash in a park and throwing it away, or hosting “poker night.”  Whatever it is for you, practice being a leader every day, by giving back.

Watch for “The Born Leader” FREE publication to come to you each and every week, filled with Business Strategies, Marketing for Small Businesses and Compelling Mindset Strategies designed to set you apart from all the others and to literally step into your greatness!

Become a Born Leader…when you are ready to change the world!

To Your Greatest Joy and Success,

Karen Schaefer

www.APSDmembers.com

Your Home Staging Training Mentor…

“Home Staging, Business and Marketing Mentoring to bring Your Vision to Life”

Home Staging DigiStage

Tuesday, March 2nd, 2010

SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program

….read on about marketing and effective Curb Appeal Home Staging Service.

Here is what you will learn and receive during the APSD™ Stager Pro Training…

(more…)

Home Staging Curb Appeal

Tuesday, March 2nd, 2010
SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program
is only thru this Sunday…March 14th at Midnight!!! Read thru to the end for DETAILS!

SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program

…read more about Marketing Templates for the Professional Home Stager

Here is what you will learn and receive during the APSD™ Stager Pro Training…

(more…)

Beyond the Gleam

Sunday, August 9th, 2009
Everyone who has ever walked through an open house knows that having a clean house is extremely important if you want to make the sale. But is it everything? The simple answer is no. There is much more involved in getting your home ready for a successful sale, than simply cleaning it. The unfortunate fact is that far too many home sellers fail to realize this right away.

I don’t want to understate the importance of a clean and shiny house, because obviously a dirty house with cob webs in the corners and toothpaste residue in the sinks is not going to appeal to buyers. However, cleaning your house should be the bare minimum that you do to get it ready for sale.

Once you are finished scrubbing and polishing, it’s time to go beyond the gleam. A shiny clean space – while it looks nice – is not enough to sell your property. That’s where home staging comes in. At Simple Appeal (www.simpleappeal.com) we take your house from nice to sensational by using simple staging techniques that appeal to a buyer on an emotional level. A clean and shiny house will appeal to a buyer on a logical level. They may think, “Wow this is a really nicely kept house.” But you want more than that. With a little strategic home staging, you will have buyers envisioning their child’s next birthday party in the kitchen, Christmas dinner in the dining room and a family barbeque in the back yard.

Appealing to a buyer on an emotional level, so that they can picture themselves in your home, living their life – is what will sell your home. At Simple Appeal, we help you go beyond the surface by creating Pockets of Emotion that keep a buyer thinking of your home long after they leave it. Instead of thinking of your home as one of the dozens of clean homes they saw that day, they will remember it as the house that they could picture themselves living in.

About the author:

By Karen Schaefer, Founder of Simple Appeal, Inc. and APSD – The Association of Property Scene Designers. To learn more about staging houses, marketing and selling houses quickly go to www.5stepselling.com for more info on Karen Schaefer’s “5 Proven Steps to Selling Your Real Estate in 1/2 the Time at Full Market Value”

A Woman’s Touch

Friday, August 7th, 2009
Starting a home based business can be full of challenges and setbacks, but the rewards are immeasurable. In today’s economy, more and more women go everyday to jobs that they aren’t passionate about just to pay the bills, and pay for the daycare that they would rather do without. Life should be about more than just making ends meet. You should love what you do every day and have the opportunity to spend quality time with your family, instead of endless hours slaving away.

What if I told you that you could have it all? You might not believe me! Because as women, we are taught that we must sacrifice something. Well don’t believe it! By setting up your own property design business, you can have a career that you are passionate about, putting you in the driver’s seat of your career, and giving yourself the opportunity to spend more time with your family.

Home staging is an industry that is on the verge of exploding because of the slowing real estate industry. And there has never been a better time for women to get involved with it. In order to make a home stand out and sell it in this tough market, it has to appeal to a buyer’s emotions. And this is where a professional stager comes in. At APSD (www.APSDMembers.com) our program for Property Designers teaches you how to create Pockets of Emotion™ that will sell your clients homes.

Naturally women have an eye for what looks good and what will appeal to buyers on an emotional level. As a Property Designer, you will have the opportunity to help other people sell their homes and reach their goals while realizing your own dreams by finally living the life that you deserve.

About the author:

By Karen Schaefer, Founder of Simple Appeal, Inc. and APSD – The Association of Property Scene Designers. With Karen, you can learn more about home staging, home marketing and selling houses quickly. www.OnLineStagingTraining.com shows you just how to do home selling to people buying properties.