Posts Tagged ‘Emotional Response’

Your “HOT” Weekly Mission:

Monday, May 10th, 2010

Do you have “hot” marketing?  Well, if you have too many customers and too much money, the answer is YES!  If you could use more of both it is time to warming up that marketing.  This week, just spend one hour focused on figuring out what is important to your customer and defining specifically what they want to hear or see.

Once you have that figured out, make it juicy!  How can you make your message sizzle so they just have to work with you?

Write it down and post it at www.HomeStage.ning.com

I can’t wait to read it!
Joy and Success,
Karen Schaefer

How Big is Your TV?

Friday, April 30th, 2010

As I mentioned above, Jim Rhon, the amazing motivational speaker has been quoted as saying “Poor people have Big TV’s, Rich people have big libraries.” Four years ago I gave away my own TV and have never had another one.  I know as a former actor this surprises many of you.  It is not that I don’t love acting or movies or anything of the sort, but I just could no longer look myself in the eye, wanting to achieve greatness and knowing that I was wasting such a great amount of time.

I remember sitting in front of the TV for 6-8 hours a day, many times just watching mind numbing programs until the wee hours of the morning.  Then of course, I could not get a good night’s sleep and so I started to sleep later and achieve less by the day.  I must have had a “prime time” Angel that woke me up one day and told me to cancel my Dish, load up my TV and drive it down to Good Will because that is exactly what I did.  That Angel knew that I had greatness in me, but that I needed to take action in order to achieve it.  That day, I took action to remove my giant time waster, and at the same time I opened up a course on Time Management for the Renegade Entrepreneur.  I have never looked back.

Now I think about what I have achieved in the past 4 years and I realize that I have created 4 successful businesses, built and sold a business, published 2 children’s book and am about to launch a huge program to Real Estate Agents all over the US and Canada.

Today, my library is BIG.  And, I read, re-read and use everything in my library.  I am currently on my 3rd read of a recent mindset book.  Other systems have dog eared pages, notes attached to the end of chapters and dates in my planner on when I need to reference others.  I decided that I wanted to be one of the “Rich People” and that I was willing and able to do what it took to get there.

It has taken a great deal of work.  My systems are in place and today I am far more abundant and prosperous than 4 years ago. The best part is that I also realize I am 3 feet from gold.  That I have finally crossed over and began to do things my way, the way I envision them…and this is good…very, very good!

So what does it take to get there?

1)      Give away anything that distracts you and keeps you from achieving your goal.  Do you want to run the best Home Staging Business in your market?  Are you ready to get your APSD Home Staging Training and book a job each week? Do you know How To Become a Home Stager or do you want to learn that in the next 30 days?  If any of these sound like what you are looking for, the decide right now what distracts you so you can get rid of it in order to fill your library with everything that is going to make you the Ultimate Home Stager.

2)      Once you have removed the distractions, set up your systems.  When will you work, when will you market and when will you learn?  By defining specific times for each, they will all get accomplished.  I normally set aside an hour each morning that I read to learn every single morning. And yes, I get up earlier to make sure that I can accomplish this.  Then, I balance out my schedule to do “money tasks” first which is normally marketing and then I take care of other business.  Now, I am learning, earning and doing. Great system!

3)      Next, fill your library each time you are ready to learn something new.  By removing your distractions, you will now have more time to learn.  One thing I would encourage you to do is to really think about whether or not you are going to use the information before you purchase it.  Will you read it, and if so, when?  When will you apply its lessons?  Are you caught up in the moment or have you done your research and you know this is right for you?  I am a BIG fan of continuing education and believe that you should always invest in yourself.  But, you also need to make sure the content is right for you and that you will use it.

4)      Enjoy the good life!  The job of the entrepreneur is to learn, build the system and then delegate.  When you follow the above 3 steps you will soon find yourself with more work than you can handle.  So, naturally you will want to begin to delegate some things so you can move on to the next level.  When you get to this point, find a great assistant and empower them.  You may also decide to add another Home Stager to your team.  The possibilities are endless when you decide to eliminate your distractions and build that Home Staging Library (hopefully with APSD Marketing, Education and Home Staging Certification Systems!J).

In order to accomplish this, one of the best things you can do is to start to attract more and more clients and customers. The best way to do this is to get my Complimentary Plan on “How to Attract a Million Customers in the next 90 Days” and follow me in real time as I do the same! It is my gift to you! www.TheBornLeader.com/BusinessPlan Imagine having a million new Home Staging clients! Ohhhh La La!

Giving Back:

phoebee

As I step further and further into a Leadership role, with APSD, The Born Leader, Phoebee Fleabee and LuvMyStripes.com and as an international Business and Leadership Coach and Mentor, I have realized the importance of giving back.

True leaders, Born Leaders, give back without expectation of receipt.  So, it has become my goal to do the same. 

Don’t you think Phoebee Fleabee is cute? This is a children’s book I have written and I am giving her away at no charge to everyone that is looking for a good book to enjoy with their child.  You can get her story as my gift at www.LuvMyStripes.com Oh, and please, pass her to everyone you know!

By giving her away to over a Million People, I am satisfying my need to give, as well as the burning desire within me to spread the word about my wonderful book.  It is interesting what happens when you give…you receive abundantly!

Be a Leader every day and look for ways that you can give back.  Sometimes, it might mean calling someone to say hello, picking up a piece of discarded trash in a park and throwing it away, or  throwing in an extra tip or two at no additional charge.  Whatever it is for you, practice being a leader every day, by giving back.

Watch for “The APSD members ” FREE publication to come to you each and every week, filled with Home Staging Business Strategies, Marketing for Small Businesses and Compelling Mindset Strategies designed to set you apart from all the others and to help you to literally step into your Home Staging greatness!

To Your Greatest Joy and Success,

Karen Schaefer

www.APSDmembers.com

Your Home Staging Training Mentor…

APSD, The Leader in Home Staging Training, Marketing and Business Developement

Your APSD Weekly Mission:

Are you ready?  You are going to have to be tough for this one.  Decide on one thing that you know is wasting your time and get rid of it.  Be bold, be strong and give it away, donate it or toss it in the trash.  It might be your TV, trashy novels, or cell phone (I said you were going to have to be strong!).  Whatever it is, just decide that from now on, you will have a BIG library.  Then, purchase one new Home Staging Learning tool.  Just one, and you don’t have to spend an arm and a leg.  Just choose one that will move you forward this month. I would recommend this week’s product listed above, The Home Stager Pro kit.  It is such a simply yet compelling system that no Home Stager Library should be without it.

Go forth and do great business!

Joy and Success,

Karen Schaefer

Your Personalized Mission!

Friday, April 9th, 2010

Your Home Stager Weekly Mission:

I want you to focus on 3 new things you can do this week to increase your current level of customer service within your business.  It might be things that are performed by your assistant or team, but always remember to lead by example.

What 3 things can you implement today to tell your customers they are extraordinary?  Here is the challenge; make them evergreen, so you will always have great customer service in your business, today and tomorrow.

Joy and Success,

Karen Schaefer

To learn more about this topic or to read the full article, click here.

“Get Organized to Create Profit” in Your Home Staging Business

Friday, April 2nd, 2010

Everyone always asks me how I am able to do so much.  Well, there are 2 secrets:

1)      Leverage other people’s time by being a good delegator

2)      Get very organized.

I know what you are thinking… “Well, Karen you are probably already hyper organized right?” Wrong. By nature I am an insane perfectionist.  I like everything a certain way, I am very picky on details, and I don’t want to have to say or see it twice!  But, I am only good and having other people do this for me.  I am good at giving them specifics, creating timelines and setting standards…and of course, holding myself to the same standard which I expect to receive.

Only you can know what system of organization works for you but I can tell you for a fact that if you are serious about creating enormous income (even just decent income) you need to get organized.

1)      Evaluate your level of current organization:  Is your office clean and uncluttered?  Do you or your asst. know where everything is?  Or, do you need to come up with a specific system so that things are easy to file (half the battle) and then easy to find.

I like overall categories like; “Marketing” and then subcategories such as “Flyers.”  If I am working on properties, I keep a main template of marketing pieces in the Marketing file so I don’t have to reinvent the wheel with each new property, but I also do the same thing per property.  So, in this instance, I would have “Properties” as my main category.  Then I might have a sub-category for “Home Staging’s” followed by “Active” and “Completed.”  Then of course the property address file within each of those.  It makes my life very simple and I can get anything in a moment’s notice.

This simple system works with any type of business.  I use it for my Home Staging Training Company, my Speakers Training Company, Our On Line Systems program as well as My Coaching and Mentoring Business for Entrepreneurs and Small Business Owners.

2)      How do you manage your email?  This is a big one for many Entrepreneurs because we live by our email and cell phones. I will address phone calls next, but first, let’s look at managing your email.  When you are going to work, you need to turn your email off.  Don’t minimize it, turn it off.

You must schedule time to answer emails just like you schedule time to get your work completed.  If you allow your email to interrupt you all day long, you will never complete your big income tasks and you will continue to wonder why you can’t be as prosperous as you would like.

If you choose to keep your email and phone active all day long, you must understand that you are conditioning your client to view you as having a lower value because you are always available instead of being busy enough not to be available.

However, if you manage their expectations, by telling them exactly when they can expect a return email from you, they view you as professional, organized and valuable.

Now, you can get your Mo*ney tasks completed and still service your customers in an extraordinary way.

3)      Unless you are waiting for Brain Surgery, turn off your cell phone!  I mean it.  Why do you allow people to interrupt you all day long.  It takes 20 minutes to “re-group” after you have been interrupted.  20 minutes!  You are here to achieve great things…right?  So, 20 minutes is valuable time.

For friends and family, accept and return their calls after business hours (you are holding regular Home Staging business hours right?).

For clients, do the same thing you do with emails.  If you have an assistant, then great, he or she can answer the phone for you. You can also hire an answering service. If neither is an option for you, manage your clients expectations by telling them on your voice mail exactly when they can reach you and when they can expect to receive a return call.  I would get very specific and tell them you are always available M-F by phone form 8-10am and you return calls daily between 4-6pm.  And if they have a specific time they need you to reach them, ask them to leave the time on your voice mail and you will do your best to accommodate them.

Now, they completely understand how to reach you and when you will contact them.  You can go further and let them know that you are taking care of them 100% by offering these specific hours they know they can reach you.

4)      What are you doing with all that email?  There are so many times when we know we should look at something or want to save it and read it later, but we just don’t have the time or system in place to do so.

I like the “One Touch System.”  In other words, if you receive an email that you may want to read but don’t have time, create a “Drop Folder” for those emails on your desk top. As soon as you open it, drop it into the folder for later.

Then, schedule an hour once a week that you review this folder.  You can now review, delete, save and/or take action.  One hour a week to create a One Touch System.

The more organized you can become the more profitable you become and it allows you to also have the right staff.  So, logically, if you have enough customers, you can create the income and lifestyle you so desire.

One of the best things you can do is to start to attract more and more clients and customers. The best way to do this is to get my Complimentary Plan on “How to Attract a Million Customers in the next 90 Days” and follow me in real time as I do the same! It is my gift to you! www.TheBornLeader.com/BusinessPlan

Giving Back:

As I step further and further into a Leadership role, with APSD, The Born Leader, Phoebee Fleabee and LuvMyStripes.com and as an international Business and Leadership Coach and Mentor, I have realized the importance of giving back.

True leaders, Born Leaders, give back without expectation of receipt.  So, it has become my goal to do the same.

phoebee fleabee

Today, I am preparing for the launch of my Children’s Book Give-Away to the world!  Don’t you think Phoebee Fleabee is cute?  You can get her story as my gift at www.LuvMyStripes.com beginning on April 1st.   Oh, and please, pass her to everyone you know!

By giving her away to over a Million People, I am satisfying my need to give, as well as the burning desire within me to spread the word about my wonderful book.  It is interesting what happens when you give…you receive abundantly!

Be a Leader every day and look for ways that you can give back.  Sometimes, it might mean calling someone to say hello, picking up a piece of discarded trash in a park and throwing it away, or hosting “poker night.”  Whatever it is for you, practice being a leader every day, by giving back.

Watch for “The Born Leader” FREE publication to come to you each and every week, filled with Business Strategies, Marketing for Small Businesses and Compelling Mindset Strategies designed to set you apart from all the others and to literally step into your greatness!

Become a Born Leader…when you are ready to change the world!

To Your Greatest Joy and Success,

Karen Schaefer

www.APSDmembers.com

Your Home Staging Training Mentor…

“Home Staging, Business and Marketing Mentoring to bring Your Vision to Life”

Home Staging Business Plan

Tuesday, March 2nd, 2010

SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program

…read more about the APSD Proprietary DigiStage Professional Home Staging Service

Here is what you will learn and receive during the APSD™ Stager Pro Training…

(more…)

Home Staging DigiStage

Tuesday, March 2nd, 2010

SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program

….read on about marketing and effective Curb Appeal Home Staging Service.

Here is what you will learn and receive during the APSD™ Stager Pro Training…

(more…)

Beyond Sight and Sound

Wednesday, August 5th, 2009
In the 2005 best seller Brand Sense, author Martin Lindstrom says that as much as 83% of all marketing communication is limited to sight and sound. In the real estate business most of the marketing communication is done by sight. Ads placed in local newspapers, the MLS, and post cards announcing open houses etc

However, the most important marketing communication happens when prospective buyer crosses the threshold of a house.

This is very similar to the experience a shopper has when entering a store for the first time. It is at that point, that first impression, where you must use emotions as the media for your message.

The more senses you appeal to, the more dramatic the emotional response will be. I am not talking here of the old trick of baking cookies to get that smell throughout the house. Everyone likes it, but they know the trick so now, it appeals to their logic versus their emotion. But what if you had a fresh basket of lavender at the front door just as they came in? For some reason, which they can’t even articulate, they feel welcome. It might give them a cozy feeling of when they were a child going to their grandmothers home (because we all remember the lavender sachets grandma had in her drawer). It feels right and it completely appeals to their senses, not their logic.

When staging a home for a retail sale, it is vital to appeal to as many senses as possible. For that reason I use a variety of what I refer to as “Pockets of Emotion” throughout the house. These are those moments in a home that surprise you and make you laugh, give you pause while enjoying a fond memory, or appeal to your senses on such a high level that often times, you can’t even describe why it feels so good-it just does. I strategically place these “Pockets of Emotion” to suggest that “yes this is a perfect child’s room, because my child is playing right now” or “this is a great kitchen for our family holiday baking projects”. These Pockets of Emotion are designed to truly engage all the senses, not just the sense of sight.

In addition I use the sense of hearing when ever possible. If the home is in a high traffic zone, I may have light music playing in the background to take the focus away from the outside noise. Another great sense of sound is a fountain bubbling and birds chirping (and yes, I know how to make that happen at just the right moment!).

When I stage a house, you will find that I use not merely the senses of sight, smell, and hearing but of touch as well. I love having people touch something as the feeling stays in their fingers then entire time they enjoy the home. It is also a great reason to have them remove their shoes, if you have really wonderful carpet, so they can feel it on their toes. I also use interesting and textured fabrics to draw people into a room. It is so interesting to watch people as they are drawn into a room and encouraged to reach out and touch a window treatment or pick up a pillow. It helps them to fall in love with the property and feel as though they are home.

As for the sense of taste, I have found it is always a good idea to put a tasty surprise where prospective buyers are sure to find it. I often will put a bowl of big beautiful apples in the refrigerator, so it’s a surprise when they open it-with a sign that says “An apple a day keeps the Doctor away-enjoy!” or even seasonal cookies or candy inside an intriguing container that it is so attractive you can’t help but take the lid off.

Remember the more senses you engage, the more emotional the response will be and because of that response the more memorable the experience. Your ability to reach a buyer with a truly memorable experience can be summed up in one word: “Unforgettable”

Often in the blink of an eye, a prospective buyer will a sense whether the environment they have just entered is authentic or not. They will be able to get “feel” if the property is right or wrong. It is my job to make sure that it always feels right and to give them the opportunity to fall in love with their new home, on the spot. When they fall in love-we know the house is sold.

At Simple Appeal we always say “Anyone can make your house pretty. We make your house SELL.” Our system consistently creates environments that appeal to all the senses and gives a genuine and authentic feeling that the buyer is really home.

About the author:

By Karen Schaefer, Founder of Simple Appeal, Inc. and APSD – The Association of Property Scene Designers. With Karen, you can learn more about staging, marketing and selling houses quickly. www.OnLineStagingTraining.com shows you just how to do home selling to people buying properties.

Smell Your Way To A Sale

Sunday, July 26th, 2009
When it comes to staging a home many people think about the furniture, the decorations, and of course the general appearance of the home. But if you want to flip a property fast, your home staging career needs to include the power of scent.

Too many people underestimate the power of scent, however it is a very powerful sense and should never be forgotten about or you may be missing out on sales, which ultimately means more money in your pocket.

The sense of smell is thousands of times more sensitive to any of the other four senses which means that the very first thing that people will notice about a property is the way it smells. Of course you are going to want that impression to be a good one.

Scent is extremely important when it comes to selling a home because of the way that the brain processes different smells. When your brain registers a smell, it also triggers an emotional response because your olfactory sensors are connected to the limbic system which is the bodily system responsible for emotions and mood. The other crucial thing to understand about scent is that the brain is processing the smell, long before you even realize it. Which means that potential buyers may already be forming an opinion about a home, before they even realize it based on smell alone.

If you are a home stager, consider these tips. If you are trying to achieve a romantic impression in a room use: jasmine, rose, sandalwood or gardenia. For a calming and relaxing mood: lavender, bergamot, sandalwood or chamomile, are good choices. And for a refreshing and uplifting setting: mint, pine, eucalyptus and citrus are all good choices.

For more real estate tips and information on home staging check out www.1dollarstagingcoach.com.

About the author:

By Karen Schaefer, Founder of Simple Appeal, Inc. and APSD – The Association of Property Scene Designers. To learn more about home stager training, marketing and selling houses quickly go to www.5stepselling.com for more info on Karen Schaefer’s effective and proven strategies of the number one home stager school.