Posts Tagged ‘home staging careers’

Your Mission, should you choose to accept it…:

Saturday, September 4th, 2010

How are your missions coming?  Do you know that if you decide to move your business forward everyday and take one small action, that in one year, you will have taken 365 actions toward the growth of your business?  Powerful right?  That is why I give you these missions.  Take action on each one and you are already 52 steps ahead of the game.

Stop and make a list today of what you really want from your Home Staging Training, business and Career.  Are you getting what you set out to achieve?  If so, congratulations, if not, why not?  Have you put on your blinders?  I just finished my Exclusive APSD Certified PD training, it is the only one I will do this year and I really challenged the PD’s to see what they wanted from their home staging business and achieve it.  For each of them, it was frightening to literally write it out, not to mention difficult.  But you know what, when they did, each one of them realized that it was achievable!  It is because they decided to face their desires with both eyes wide open and go for it.  I want you to do the same.  Make a list of what you want and then decide to be accountable for it.  Remove your blinders and choose to see clearly so you can get exactly what you want.  Make sure you tell me about it at www.HomeStage.ning.com I will celebrate your new found “eye sight” with you!

Ready to take your next step toward greatness in the Home Staging Business?  Try my Home Staging Business Course at no charge.  Simply go to www.APSDmembers.com/HomeStager to get started today and receive the first session at no charge.

Do you have Scotoma?

Saturday, September 4th, 2010

I was reading a fax by one of my mentors and he asked the question, “Do you have Scotoma?”  Well, I should not say that he asked the question, he actually implied it.  What he really asked was “How do you hide an elephant on a pool table?”  And the answer is to put him in green shoes.

The Point…and yes, I have one…is that most of us have a “blind spot” which is what “Scotoma” means, literally.  Figuratively however, it means that we are blind to our true self or our short comings.  When it comes to real estate and the business of home staging, I have so many people complain to me about not having what they want or feel as though they deserve yet when I really ask about their business strategies, time management techniques they are using, the focus time they put into their home staging and real estate career, or even how many contacts they made that week…they usually don’t have an answer.  The reason for this is “Scotoma.”  It means that they have a blind spot or are  turning a blind eye toward what really needs to be done.

Have you ever not wanted to look at your bank account because you were afraid of what you might see?  I know, I have been there but now I look at it with both eyes wide open because it is the only way I can effectively manage my successful home staging business.  I have taken off my blinders, hold myself 100% accountable and face my fears daily in order to avoid any blind spots.

Or, maybe you “refuse to see” which is another common affliction.  This is the case with my competitors.  They feel comfortable posting nasty things about me because I am a success in the Home Staging Industry because they refuse to see (and do) what it takes to get to where they want to be.

The same might be true for you.  There might be a “#1 Home Stager” in your area and you have been vying for that position.  Do you really see what that person does to get to the top?  Hey, here is the good news, maybe they have not done a great deal and it wouldn’t take too much for you to surpass them…but you will never know unless you look, and I mean really look at what they are doing…and here is the hard part…what you are doing, or not doing as the case may be.

Finally, I think that this topic has to do with trust.  I had this conversation with Pete tonight, about trusting ourselves enough to believe in our own success.  Can we really do it?  Can we open our eyes wide and achieve the success we want?  I have my answer, and yes, I am scared to death because we are about to take a BIG RISK…but you have to decide for yourself.  Will you choose success with wide open eyes…or something else and claim Scotoma?

I hope, and wish and pray….that you choose 20/20 vision and make a huge success out of your home staging business.

To your joy and success,

Karen Schaefer - Home Staging Training and Certification APSD

Karen Schaefer
Founder, APSD The Association of Property Scene Designers
The World Leader in Home Staging Training and Certification

Your Home Stager Mission, should you choose to accept it…:

Tuesday, August 10th, 2010

Your Mission, should you choose to accept it…:

How are your missions coming? Do you know that if you decide to move your business forward everyday and take one small action, that in one year, you will have taken 365 actions toward the growth of your business? Powerful right? That is why I give you these missions. Take action on each one and you are already 52 steps ahead of the game.

Here is a BOLD mission for you this week. Take advantage of the APSD “How to Market…” offer…and take action on the information you learn. I guarantee your success and promise it is the “good kind of opportunity” if you are ready to be a part of the “20%.”

Ready to run a “Successful Home Staging Business” and attract all the clients and Home Staging Bookings that you need without working yourself to death? How many of you are Certified Home Stagers, but can’t seem to figure out how to get work, or at least not enough to make it worth your time ? Don’t worry, that is because no one has ever taught you the “money making” side of Home Staging.

Take a look at this easy to follow program that will literally teach you how to have more clients and bookings than you can handle! http://www.apsdmembers.com/marketingspecial/

Joy and Success,

Karen Schaefer

Home Staging Training Video Vol.#710 Edition 109 of 117

Wednesday, July 21st, 2010

Tell me how you would Stage and Market this Property in the comments section below.
Every month, the person with the most “creative & effective” Home Selling, Staging or Marketing tip – will win a really cool prize!!!!

Click on the “Comments” section below to give me your ideas…


Home Staging Training Video Vol.#710 Edition 108 of 117

Sunday, July 4th, 2010

Tell me how you would Stage and Market this Property in the comments section below.
Every month, the person with the most “creative & effective” Home Selling, Staging or Marketing tip – will win a really cool prize!!!!

Click on the “Comments” section below to give me your ideas…


Your “HOT” Weekly Mission:

Monday, May 10th, 2010

Do you have “hot” marketing?  Well, if you have too many customers and too much money, the answer is YES!  If you could use more of both it is time to warming up that marketing.  This week, just spend one hour focused on figuring out what is important to your customer and defining specifically what they want to hear or see.

Once you have that figured out, make it juicy!  How can you make your message sizzle so they just have to work with you?

Write it down and post it at www.HomeStage.ning.com

I can’t wait to read it!
Joy and Success,
Karen Schaefer

Is Your Marketing Hot?

Monday, May 10th, 2010

The number one question that I always get from all of my clients, whether they are Certified Home Stagers, Home Stagers in Training, Real Estate Agents or Investors, Small Business Owners, Speakers, Entrepreneurs…you name it, this is their question: How do I market my business?
Many have some idea how to market their business, but they don’t know how to effectively market, in order to get the results they desire, which is the key.  Usually, they delegate their marketing to an advertising channel such as the yellow pages, some random online marketing or a flyer or two that has been passed out at a meeting in the hopes that everyone that takes one will call you back…keep hoping!
I love the coffee cup as an “extra hot” marketing tool.  Not only is the Bakery advertising with each cup of coffee, but they are in turn selling advertising to other clients on the mug.  Super Smart! And of course the mug makes sense to their customer since they serve all sorts of coffee drinks at the Bakery.
Could they have done better with an extraordinary offer and a guarantee?  Of course! The problem was lack of space, so they worked with what they had.
The real question though, is what does it take to make your marketing “hot?”
1)    It must speak to your customer- Just like the coffee speaks to the customers buying a croissant, yours must do the same.  Ask yourself who your customer is and what appeals directly to them.  Is it a real estate agent, an investor, a home seller…who is your customer and what speaks to them?  Then, make sure your message sizzles!
2)    Scare them or speak to their greed- Yes, that is the truth.  The best way to capture your customer’s attention is by scaring the pants off of them or appealing to the sense of greed. So, if you are marketing your Home Staging Services, then you would send them a message like; “Are you ready to sit on that listing for another 6 months?”  Or, “Would you like to make an extra $5,000 this month?”
3)    Make in Incredible Offer- You can do this in a variety of ways.  It can be accomplished with a 100% money back guarantee, the offer of a FREE flatscreen TV, 50% off, Buy One Get One Free, or even through a great prize that your customer wins by participating in your contest.  The idea is to give them something so juicy that they feel compelled to give you a shot.
4)    Market Consistently- One of the most attractive things to potential clients is that they see your marketing consistently.  Now they know you are not a “fly by night” home stager, running your business as a hobby instead of as a real company, and that you are smart enough to know how to market.  That in and of itself is often appealing enough to some future clients.
5)    Surprise them with your Marketing- The coffee cup was a surprise, so it was fun.  When we stage homes and hide a pocket of emotion in the drawer and the buyer opens the drawer, that is fun (and it is house marketing). Having a message like “The 25 Reasons a Rubber Duck Can Sell Your Home” is a fun surprise because they don’t expect it.  If you really want to have “hot” marketing, surprise them with the unexpected.
I think the last thing I would say about marketing is to simply look and see what your competition is doing and do the opposite.  They are the ones inclined to post an ad and then not get any calls so they quickly determine the ad does not work.  Hmmm, maybe they did not place an ad in a location that their customers see, or the ad just was not compelling.
The best example I can give for this is when I started my own Home Staging company, I looked around at all the other Home Stagers out there talking about making houses pretty and it dawned on me that their marketing was all about them instead of the results they could achieve for their potential clients.  That is when I came out with our tag line of “Anybody can make your house pretty, we make it SELL.”  Obviously, that did the trick.
So, let’s get you a great list of customers beating down your door so you can show them how extraordinary you really are, while introducing them to your “hot” marketing.
In order to accomplish this, one of the best things you can do is to start to attract more and more clients and customers. Get my Complimentary Plan on “How to Attract a Million Customers in the next 90 Days” and follow me in real time as I do the same! It is my gift to you! www.TheBornLeader.com/BusinessPlan A million new customers…now that sounds good!

Giving Back:
As I step further and further into a Leadership role, with APSD, The Born Leader, Phoebee Fleabee and LuvMyStripes.com and as an international Business and Leadership Coach and Mentor, I have realized the importance of giving back.
True leaders, Born Leaders, give back without expectation of receipt.  So, it has become my goal to do the same.  phoebee
Don’t you think Phoebee Fleabee is cute? This is a children’s book I have written and I am giving her away at no charge to everyone that is looking for a good book to enjoy with their child.  You can get her story as my gift at www.LuvMyStripes.com Oh, and please, pass her to everyone you know!
By giving her away to over a Million People, I am satisfying my need to give, as well as the burning desire within me to spread the word about my wonderful book.  It is interesting what happens when you give…you receive abundantly!
Be a Leader every day and look for ways that you can give back.  Sometimes, it might mean calling someone to say hello, picking up a piece of discarded trash in a park and throwing it away, or  throwing in an extra tip or two at no additional charge.  Whatever it is for you, practice being a leader every day, by giving back.
To Your Greatest Joy and Success,
Karen Schaefer
Founder, APSD The Association of Property Scene Designers
www.APSDmembers.com
www.LuvMyStripes.com


How Big is Your TV?

Friday, April 30th, 2010

As I mentioned above, Jim Rhon, the amazing motivational speaker has been quoted as saying “Poor people have Big TV’s, Rich people have big libraries.” Four years ago I gave away my own TV and have never had another one.  I know as a former actor this surprises many of you.  It is not that I don’t love acting or movies or anything of the sort, but I just could no longer look myself in the eye, wanting to achieve greatness and knowing that I was wasting such a great amount of time.

I remember sitting in front of the TV for 6-8 hours a day, many times just watching mind numbing programs until the wee hours of the morning.  Then of course, I could not get a good night’s sleep and so I started to sleep later and achieve less by the day.  I must have had a “prime time” Angel that woke me up one day and told me to cancel my Dish, load up my TV and drive it down to Good Will because that is exactly what I did.  That Angel knew that I had greatness in me, but that I needed to take action in order to achieve it.  That day, I took action to remove my giant time waster, and at the same time I opened up a course on Time Management for the Renegade Entrepreneur.  I have never looked back.

Now I think about what I have achieved in the past 4 years and I realize that I have created 4 successful businesses, built and sold a business, published 2 children’s book and am about to launch a huge program to Real Estate Agents all over the US and Canada.

Today, my library is BIG.  And, I read, re-read and use everything in my library.  I am currently on my 3rd read of a recent mindset book.  Other systems have dog eared pages, notes attached to the end of chapters and dates in my planner on when I need to reference others.  I decided that I wanted to be one of the “Rich People” and that I was willing and able to do what it took to get there.

It has taken a great deal of work.  My systems are in place and today I am far more abundant and prosperous than 4 years ago. The best part is that I also realize I am 3 feet from gold.  That I have finally crossed over and began to do things my way, the way I envision them…and this is good…very, very good!

So what does it take to get there?

1)      Give away anything that distracts you and keeps you from achieving your goal.  Do you want to run the best Home Staging Business in your market?  Are you ready to get your APSD Home Staging Training and book a job each week? Do you know How To Become a Home Stager or do you want to learn that in the next 30 days?  If any of these sound like what you are looking for, the decide right now what distracts you so you can get rid of it in order to fill your library with everything that is going to make you the Ultimate Home Stager.

2)      Once you have removed the distractions, set up your systems.  When will you work, when will you market and when will you learn?  By defining specific times for each, they will all get accomplished.  I normally set aside an hour each morning that I read to learn every single morning. And yes, I get up earlier to make sure that I can accomplish this.  Then, I balance out my schedule to do “money tasks” first which is normally marketing and then I take care of other business.  Now, I am learning, earning and doing. Great system!

3)      Next, fill your library each time you are ready to learn something new.  By removing your distractions, you will now have more time to learn.  One thing I would encourage you to do is to really think about whether or not you are going to use the information before you purchase it.  Will you read it, and if so, when?  When will you apply its lessons?  Are you caught up in the moment or have you done your research and you know this is right for you?  I am a BIG fan of continuing education and believe that you should always invest in yourself.  But, you also need to make sure the content is right for you and that you will use it.

4)      Enjoy the good life!  The job of the entrepreneur is to learn, build the system and then delegate.  When you follow the above 3 steps you will soon find yourself with more work than you can handle.  So, naturally you will want to begin to delegate some things so you can move on to the next level.  When you get to this point, find a great assistant and empower them.  You may also decide to add another Home Stager to your team.  The possibilities are endless when you decide to eliminate your distractions and build that Home Staging Library (hopefully with APSD Marketing, Education and Home Staging Certification Systems!J).

In order to accomplish this, one of the best things you can do is to start to attract more and more clients and customers. The best way to do this is to get my Complimentary Plan on “How to Attract a Million Customers in the next 90 Days” and follow me in real time as I do the same! It is my gift to you! www.TheBornLeader.com/BusinessPlan Imagine having a million new Home Staging clients! Ohhhh La La!

Giving Back:

phoebee

As I step further and further into a Leadership role, with APSD, The Born Leader, Phoebee Fleabee and LuvMyStripes.com and as an international Business and Leadership Coach and Mentor, I have realized the importance of giving back.

True leaders, Born Leaders, give back without expectation of receipt.  So, it has become my goal to do the same. 

Don’t you think Phoebee Fleabee is cute? This is a children’s book I have written and I am giving her away at no charge to everyone that is looking for a good book to enjoy with their child.  You can get her story as my gift at www.LuvMyStripes.com Oh, and please, pass her to everyone you know!

By giving her away to over a Million People, I am satisfying my need to give, as well as the burning desire within me to spread the word about my wonderful book.  It is interesting what happens when you give…you receive abundantly!

Be a Leader every day and look for ways that you can give back.  Sometimes, it might mean calling someone to say hello, picking up a piece of discarded trash in a park and throwing it away, or  throwing in an extra tip or two at no additional charge.  Whatever it is for you, practice being a leader every day, by giving back.

Watch for “The APSD members ” FREE publication to come to you each and every week, filled with Home Staging Business Strategies, Marketing for Small Businesses and Compelling Mindset Strategies designed to set you apart from all the others and to help you to literally step into your Home Staging greatness!

To Your Greatest Joy and Success,

Karen Schaefer

www.APSDmembers.com

Your Home Staging Training Mentor…

APSD, The Leader in Home Staging Training, Marketing and Business Developement

Your APSD Weekly Mission:

Are you ready?  You are going to have to be tough for this one.  Decide on one thing that you know is wasting your time and get rid of it.  Be bold, be strong and give it away, donate it or toss it in the trash.  It might be your TV, trashy novels, or cell phone (I said you were going to have to be strong!).  Whatever it is, just decide that from now on, you will have a BIG library.  Then, purchase one new Home Staging Learning tool.  Just one, and you don’t have to spend an arm and a leg.  Just choose one that will move you forward this month. I would recommend this week’s product listed above, The Home Stager Pro kit.  It is such a simply yet compelling system that no Home Stager Library should be without it.

Go forth and do great business!

Joy and Success,

Karen Schaefer

Your Get-Tough Mission

Thursday, April 29th, 2010

Your Weekly Home Staging Business Mission

Are you ready?  You are going to have to be tough for this one.  Decide on one thing that you know is wasting your time and get rid of it.  Be bold, be strong and give it away, donate it or toss it in the trash.  It might be your TV, trashy novels, or cell phone (I said you were going to have to be strong!).  Whatever it is, just decide that from now on, you will have a BIG library.  Then, purchase one new Home Staging Learning tool.  Just one, and you don’t have to spend an arm and a leg.  Just choose one that will move you forward this month. I would recommend this week’s product listed above, The Home Stager Pro kit.  It is such a simply yet compelling system that no Home Stager Library should be without it.

To read more about this topic and the full article, Click Here

Go forth and do great business!

Joy and Success,

Karen Schaefer

Your Personalized Mission!

Friday, April 9th, 2010

Your Home Stager Weekly Mission:

I want you to focus on 3 new things you can do this week to increase your current level of customer service within your business.  It might be things that are performed by your assistant or team, but always remember to lead by example.

What 3 things can you implement today to tell your customers they are extraordinary?  Here is the challenge; make them evergreen, so you will always have great customer service in your business, today and tomorrow.

Joy and Success,

Karen Schaefer

To learn more about this topic or to read the full article, click here.