How are your missions coming? Do you know that if you decide to move your business forward everyday and take one small action, that in one year, you will have taken 365 actions toward the growth of your business? Powerful right? That is why I give you these missions. Take action on each one and you are already 52 steps ahead of the game.
This week, I want you to secure one Google Effect or set up One VIP Open House to showcase your Home Staging work and expertise. If you don’t have an open house available, go out and get one! Market for one! Find a listing and tell the agent you will stage 3 rooms at no charge if you can host other agents for an evening…them included! Explain to them how much it will help their business.
As for a Google Effect, when explained properly, no one will tell you no. From that point going forward you will always be the preferred Home Staging for that real estate office or investment group.
So, I have given you the plan and the resource (www.APSDmembers.com/marketingspecial, which I think you MUST have so I made you an insane offer) now it is up to you to implement your way to success.
I am here for you so let’s work together to make your business a huge success!
This month’s APSD™ Customer Appreciation Special is amazing and exactly what you are looking for when you are ready to get your business running on auto-pilot- the “How to Market Your Home Staging Business so you can get more Home Staging Clients and Jobs than you can Handle…in the next 30 Days”4 week Training Program. www.APSDmembers.com/marketingspecial – Hurry though, this special expires tomorrow!!!
Everyone who has ever walked through an open house knows that having a clean house is extremely important if you want to make the sale. But is it everything? The simple answer is no. There is much more involved in getting your home ready for a successful sale, than simply cleaning it. The unfortunate fact is that far too many home sellers fail to realize this right away.
I don’t want to understate the importance of a clean and shiny house, because obviously a dirty house with cob webs in the corners and toothpaste residue in the sinks is not going to appeal to buyers. However, cleaning your house should be the bare minimum that you do to get it ready for sale.
Once you are finished scrubbing and polishing, it’s time to go beyond the gleam. A shiny clean space – while it looks nice – is not enough to sell your property. That’s where home staging comes in. At Simple Appeal (www.simpleappeal.com) we take your house from nice to sensational by using simple staging techniques that appeal to a buyer on an emotional level. A clean and shiny house will appeal to a buyer on a logical level. They may think, “Wow this is a really nicely kept house.” But you want more than that. With a little strategic home staging, you will have buyers envisioning their child’s next birthday party in the kitchen, Christmas dinner in the dining room and a family barbeque in the back yard.
Appealing to a buyer on an emotional level, so that they can picture themselves in your home, living their life – is what will sell your home. At Simple Appeal, we help you go beyond the surface by creating Pockets of Emotion that keep a buyer thinking of your home long after they leave it. Instead of thinking of your home as one of the dozens of clean homes they saw that day, they will remember it as the house that they could picture themselves living in.
About the author:
By Karen Schaefer, Founder of Simple Appeal, Inc. and APSD – The Association of Property Scene Designers. To learn more about staging houses, marketing and selling houses quickly go to www.5stepselling.comfor more info on Karen Schaefer’s “5 Proven Steps to Selling Your Real Estate in 1/2 the Time at Full Market Value”
When it comes to selling real estate, most people immediately think of the tried and true MLS system, and the big sign on the front lawn. But when you’re faced with a slowing real estate market, you need to get creative with your real estate marketing, you need to get a home stager training and you need to do it now!
Forget about the tired old tricks and techniques. Sure they might work when it’s a seller’s market, but in today’s slow real estate market, if you want to flip a house you are going to need to attract attention.
Before you do anything, you need to figure out your market. Be sure that you know the exact market that you are appealing to and then you can focus your energy and your marketing dollars directly to them. For example, if you are selling a four bedroom family home in a suburban area, you need to attract families. Instead of putting a small classified ad in the main newspaper, place an ad in the local parenting magazine (most centers have one) that speaks directly to potential buyers.
When it comes to writing an advertisement for your property, break out of the box. Take a quick glance at a handful of ads and you will see that they mostly sound the same. Instead of an ad that reads, “Great family home on a quiet street.” Attract attention with a headline that reads, “Memories are made here!” Stand out and be a little different, and a buyer will give your ad a closer look.
Another great way to attract attention is by offering an incentive to view the home. Arrange to have the local sports mascot to be present at an open house to greet children. Or advertise a mini-family fest and have a face painter or clown on site to entertain children while their parents have an opportunity to view the home.
These are just some of the things that home stager schools would most likely to consider when staging houses. Flipping homes and making money in real estate is not impossible in a slow market, in fact if you can stand out from your competition you will be able to flip your properties faster and for the profit you’re looking for. Get your creative juices flowing and soon you’ll have people lining up to view your properties.
About the author:
By Karen Schaefer, Founder of Simple Appeal, Inc. and APSD – The Association of Property Scene Designers. To learn more about staging houses, how a home stager should do marketing, home staging careers, and selling houses quickly go to www.5stepselling.com for more info on Karen Schaefer’s “5 Proven Steps to Selling Your Real Estate in 1/2 the Time at Full Market Value”
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