Posts Tagged ‘Real Estate Market’

Is Your Marketing Hot?

Monday, May 10th, 2010

The number one question that I always get from all of my clients, whether they are Certified Home Stagers, Home Stagers in Training, Real Estate Agents or Investors, Small Business Owners, Speakers, Entrepreneurs…you name it, this is their question: How do I market my business?
Many have some idea how to market their business, but they don’t know how to effectively market, in order to get the results they desire, which is the key.  Usually, they delegate their marketing to an advertising channel such as the yellow pages, some random online marketing or a flyer or two that has been passed out at a meeting in the hopes that everyone that takes one will call you back…keep hoping!
I love the coffee cup as an “extra hot” marketing tool.  Not only is the Bakery advertising with each cup of coffee, but they are in turn selling advertising to other clients on the mug.  Super Smart! And of course the mug makes sense to their customer since they serve all sorts of coffee drinks at the Bakery.
Could they have done better with an extraordinary offer and a guarantee?  Of course! The problem was lack of space, so they worked with what they had.
The real question though, is what does it take to make your marketing “hot?”
1)    It must speak to your customer- Just like the coffee speaks to the customers buying a croissant, yours must do the same.  Ask yourself who your customer is and what appeals directly to them.  Is it a real estate agent, an investor, a home seller…who is your customer and what speaks to them?  Then, make sure your message sizzles!
2)    Scare them or speak to their greed- Yes, that is the truth.  The best way to capture your customer’s attention is by scaring the pants off of them or appealing to the sense of greed. So, if you are marketing your Home Staging Services, then you would send them a message like; “Are you ready to sit on that listing for another 6 months?”  Or, “Would you like to make an extra $5,000 this month?”
3)    Make in Incredible Offer- You can do this in a variety of ways.  It can be accomplished with a 100% money back guarantee, the offer of a FREE flatscreen TV, 50% off, Buy One Get One Free, or even through a great prize that your customer wins by participating in your contest.  The idea is to give them something so juicy that they feel compelled to give you a shot.
4)    Market Consistently- One of the most attractive things to potential clients is that they see your marketing consistently.  Now they know you are not a “fly by night” home stager, running your business as a hobby instead of as a real company, and that you are smart enough to know how to market.  That in and of itself is often appealing enough to some future clients.
5)    Surprise them with your Marketing- The coffee cup was a surprise, so it was fun.  When we stage homes and hide a pocket of emotion in the drawer and the buyer opens the drawer, that is fun (and it is house marketing). Having a message like “The 25 Reasons a Rubber Duck Can Sell Your Home” is a fun surprise because they don’t expect it.  If you really want to have “hot” marketing, surprise them with the unexpected.
I think the last thing I would say about marketing is to simply look and see what your competition is doing and do the opposite.  They are the ones inclined to post an ad and then not get any calls so they quickly determine the ad does not work.  Hmmm, maybe they did not place an ad in a location that their customers see, or the ad just was not compelling.
The best example I can give for this is when I started my own Home Staging company, I looked around at all the other Home Stagers out there talking about making houses pretty and it dawned on me that their marketing was all about them instead of the results they could achieve for their potential clients.  That is when I came out with our tag line of “Anybody can make your house pretty, we make it SELL.”  Obviously, that did the trick.
So, let’s get you a great list of customers beating down your door so you can show them how extraordinary you really are, while introducing them to your “hot” marketing.
In order to accomplish this, one of the best things you can do is to start to attract more and more clients and customers. Get my Complimentary Plan on “How to Attract a Million Customers in the next 90 Days” and follow me in real time as I do the same! It is my gift to you! www.TheBornLeader.com/BusinessPlan A million new customers…now that sounds good!

Giving Back:
As I step further and further into a Leadership role, with APSD, The Born Leader, Phoebee Fleabee and LuvMyStripes.com and as an international Business and Leadership Coach and Mentor, I have realized the importance of giving back.
True leaders, Born Leaders, give back without expectation of receipt.  So, it has become my goal to do the same.  phoebee
Don’t you think Phoebee Fleabee is cute? This is a children’s book I have written and I am giving her away at no charge to everyone that is looking for a good book to enjoy with their child.  You can get her story as my gift at www.LuvMyStripes.com Oh, and please, pass her to everyone you know!
By giving her away to over a Million People, I am satisfying my need to give, as well as the burning desire within me to spread the word about my wonderful book.  It is interesting what happens when you give…you receive abundantly!
Be a Leader every day and look for ways that you can give back.  Sometimes, it might mean calling someone to say hello, picking up a piece of discarded trash in a park and throwing it away, or  throwing in an extra tip or two at no additional charge.  Whatever it is for you, practice being a leader every day, by giving back.
To Your Greatest Joy and Success,
Karen Schaefer
Founder, APSD The Association of Property Scene Designers
www.APSDmembers.com
www.LuvMyStripes.com


“Get Organized to Create Profit” in Your Home Staging Business

Friday, April 2nd, 2010

Everyone always asks me how I am able to do so much.  Well, there are 2 secrets:

1)      Leverage other people’s time by being a good delegator

2)      Get very organized.

I know what you are thinking… “Well, Karen you are probably already hyper organized right?” Wrong. By nature I am an insane perfectionist.  I like everything a certain way, I am very picky on details, and I don’t want to have to say or see it twice!  But, I am only good and having other people do this for me.  I am good at giving them specifics, creating timelines and setting standards…and of course, holding myself to the same standard which I expect to receive.

Only you can know what system of organization works for you but I can tell you for a fact that if you are serious about creating enormous income (even just decent income) you need to get organized.

1)      Evaluate your level of current organization:  Is your office clean and uncluttered?  Do you or your asst. know where everything is?  Or, do you need to come up with a specific system so that things are easy to file (half the battle) and then easy to find.

I like overall categories like; “Marketing” and then subcategories such as “Flyers.”  If I am working on properties, I keep a main template of marketing pieces in the Marketing file so I don’t have to reinvent the wheel with each new property, but I also do the same thing per property.  So, in this instance, I would have “Properties” as my main category.  Then I might have a sub-category for “Home Staging’s” followed by “Active” and “Completed.”  Then of course the property address file within each of those.  It makes my life very simple and I can get anything in a moment’s notice.

This simple system works with any type of business.  I use it for my Home Staging Training Company, my Speakers Training Company, Our On Line Systems program as well as My Coaching and Mentoring Business for Entrepreneurs and Small Business Owners.

2)      How do you manage your email?  This is a big one for many Entrepreneurs because we live by our email and cell phones. I will address phone calls next, but first, let’s look at managing your email.  When you are going to work, you need to turn your email off.  Don’t minimize it, turn it off.

You must schedule time to answer emails just like you schedule time to get your work completed.  If you allow your email to interrupt you all day long, you will never complete your big income tasks and you will continue to wonder why you can’t be as prosperous as you would like.

If you choose to keep your email and phone active all day long, you must understand that you are conditioning your client to view you as having a lower value because you are always available instead of being busy enough not to be available.

However, if you manage their expectations, by telling them exactly when they can expect a return email from you, they view you as professional, organized and valuable.

Now, you can get your Mo*ney tasks completed and still service your customers in an extraordinary way.

3)      Unless you are waiting for Brain Surgery, turn off your cell phone!  I mean it.  Why do you allow people to interrupt you all day long.  It takes 20 minutes to “re-group” after you have been interrupted.  20 minutes!  You are here to achieve great things…right?  So, 20 minutes is valuable time.

For friends and family, accept and return their calls after business hours (you are holding regular Home Staging business hours right?).

For clients, do the same thing you do with emails.  If you have an assistant, then great, he or she can answer the phone for you. You can also hire an answering service. If neither is an option for you, manage your clients expectations by telling them on your voice mail exactly when they can reach you and when they can expect to receive a return call.  I would get very specific and tell them you are always available M-F by phone form 8-10am and you return calls daily between 4-6pm.  And if they have a specific time they need you to reach them, ask them to leave the time on your voice mail and you will do your best to accommodate them.

Now, they completely understand how to reach you and when you will contact them.  You can go further and let them know that you are taking care of them 100% by offering these specific hours they know they can reach you.

4)      What are you doing with all that email?  There are so many times when we know we should look at something or want to save it and read it later, but we just don’t have the time or system in place to do so.

I like the “One Touch System.”  In other words, if you receive an email that you may want to read but don’t have time, create a “Drop Folder” for those emails on your desk top. As soon as you open it, drop it into the folder for later.

Then, schedule an hour once a week that you review this folder.  You can now review, delete, save and/or take action.  One hour a week to create a One Touch System.

The more organized you can become the more profitable you become and it allows you to also have the right staff.  So, logically, if you have enough customers, you can create the income and lifestyle you so desire.

One of the best things you can do is to start to attract more and more clients and customers. The best way to do this is to get my Complimentary Plan on “How to Attract a Million Customers in the next 90 Days” and follow me in real time as I do the same! It is my gift to you! www.TheBornLeader.com/BusinessPlan

Giving Back:

As I step further and further into a Leadership role, with APSD, The Born Leader, Phoebee Fleabee and LuvMyStripes.com and as an international Business and Leadership Coach and Mentor, I have realized the importance of giving back.

True leaders, Born Leaders, give back without expectation of receipt.  So, it has become my goal to do the same.

phoebee fleabee

Today, I am preparing for the launch of my Children’s Book Give-Away to the world!  Don’t you think Phoebee Fleabee is cute?  You can get her story as my gift at www.LuvMyStripes.com beginning on April 1st.   Oh, and please, pass her to everyone you know!

By giving her away to over a Million People, I am satisfying my need to give, as well as the burning desire within me to spread the word about my wonderful book.  It is interesting what happens when you give…you receive abundantly!

Be a Leader every day and look for ways that you can give back.  Sometimes, it might mean calling someone to say hello, picking up a piece of discarded trash in a park and throwing it away, or hosting “poker night.”  Whatever it is for you, practice being a leader every day, by giving back.

Watch for “The Born Leader” FREE publication to come to you each and every week, filled with Business Strategies, Marketing for Small Businesses and Compelling Mindset Strategies designed to set you apart from all the others and to literally step into your greatness!

Become a Born Leader…when you are ready to change the world!

To Your Greatest Joy and Success,

Karen Schaefer

www.APSDmembers.com

Your Home Staging Training Mentor…

“Home Staging, Business and Marketing Mentoring to bring Your Vision to Life”

Home Staging Marketing

Monday, March 22nd, 2010

SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program

…read more about building a strong and healthy Home Staging Business

Here is what you will learn and receive during the APSD™ Stager Pro Training…

(more…)

Home Staging Business Plan

Tuesday, March 2nd, 2010

SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program

…read more about the APSD Proprietary DigiStage Professional Home Staging Service

Here is what you will learn and receive during the APSD™ Stager Pro Training…

(more…)

Home Staging DigiStage

Tuesday, March 2nd, 2010

SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program

….read on about marketing and effective Curb Appeal Home Staging Service.

Here is what you will learn and receive during the APSD™ Stager Pro Training…

(more…)

Systemize and Automate Your Home Staging Business

Tuesday, February 23rd, 2010

Click here for more information about the APSD Home Stager Training Program

Systemize and Automate

People over complicate this.   It really involves 2 components; 1) Time Management and 2) Knowing whose job it is.

Once you have those two items under control the rest is easy.   But, I think the most important thing here is to understand the “why”of systemizing and automating your business.   The answer is that you want regular income without a constant headache and that you want a life.

When you actually get everything you so on a system and then automated you will find that your income substantially increases because you are relieving yourself of the day to day tasks and that in turn your life gets better because you have more time and more money.   See how easy that is? (more…)

Compelling Marketing – (Message-Market-Match)

Sunday, February 21st, 2010

Click here for more information about the APSD Home Stager Training Program

Message-Market-Match.   What the heck does that mean?   Well, it is the secret formula to delivering the right message to the right customer.   In my case, it was two-fold.   The staging customer that wanted to secure my services and then the buyer for the house that I had just staged.( I always teach my certified staging designers how to also do an entire marketing campaign in order to sell the house.   It is a multi-thousand dollar upsell from the staging service-love it!)

(more…)

Successful Team and Resource Building

Sunday, February 21st, 2010

Click here for more info about the APSD Home Staging Training Program

Successful Team and Resource Building :

One of the biggest hurdles for business owners is getting the right team in place along with reliable resources.   It took some time to let go of all the control.   The problem was that I knew that no one else could do it as good as me.   I was right.   It did not change the fact that in order to grow my national staging and design business, I had to rely on other people.

(more…)

Creating an Evergreen Business

Tuesday, February 16th, 2010

Click here to find out more about the APSD Home Stager Online Certification Program

Creating an Evergreen Business

Have you ever wondered how some businesses seem to thrive no matter the economy?   There are many reasons why this can occur.   The first is that it is a need based business such as a grocery store or gas station although their profit margins can still fluxuate greatly.

Other times it is because the business is well known, offers great service and has a loyal list of customers.   Then, there is just the business owner that knows how to correctly position themselves in any environment, no matter what the market is doing.

(more…)

The 19 Easiest Ways to Make Money in Today’s Real Estate Market

Wednesday, January 20th, 2010

In today’s world, I believe that Home Staging yields the most opportunity for immediate cash, with very little or no investment, and has the opportunity for the most streams of income. As a matter of fact, I have not one, but 19 different streams of income in my own Home Staging business. Nineteen ways to make money from one business. Think about it, there are more homes on the market now than since WWII and people are desperate to sell! They need your help and expertise and you can be “in demand” very quickly with what you are about to learn.

That is why I put together this complimentary Teleconference call and FREE Report on “My 23 Big Lessons I learned from acting with Bruce Willis, the “dotcom” bust and SCUBA diving that helped me create 7 streams of income in my business… and how you can do exactly the same thing! “

Why would I share these secrets with you? Well, there are more houses than I can handle by myself… so much opportunity, so much creativity, so much fun…and best of all, so many ways to make money and help others while you are doing it!

That is why I do it!

On the Teleconference call, you will learn how to;

  • Take the “23 Big Lessons” and turn them into at least 7 streams of income
  • Make money immediately in today’s real estate market without investing in a house
  • Add these streams to an existing business or create an all new one
  • Develop an additional and alternative income center

These are the same streams of income I teach our International Team of APSD™ Certified Home Staging and Marketing Professionals and now you can get in on these proven, turn-key secrets too!

In this Free Guide; “My 23 Big Lessons…” you’ll discover the secrets that allowed me to start from Less than Zero and create multiple businesses with multiple streams of income, and being worth more than a MILLION dollars all in less than 4 years!

As an EXTRA Special Bonus to the report, I am also offering a COMPLIMENTARY TELECONFERENCE CALL “The 19 easiest ways to make money in today’s real estate market using an automated, turn-key, proven method to sell homes in ½ the time at full market value.”

This is a call where I literally just lay it out, step by step for you and leave no question unanswered, and you won’t want to miss it!

So, if you are really serious about making more money now in the “#1 Emerging Career*” choice for 2010, then join the Teleconference call now!

CLICK Here to Get Your FREE Report & Join My FREE Teleconference CALL

Look forward to having you on the call,

I look forward to having you on the call and answering all of your questions.
Sincerely,

Karen.

Karen Schaefer
Founder, Simple Appeal Inc
& APSD (Assoc. of Property Scene Designers)

PS—The call lines are very limited, it is available on a first come, first serve basis.
Claim your FREE Report now to receive your complimentary Teleconference call.