Posts Tagged ‘S Real Estate’

Are you feeling restless?

Friday, August 20th, 2010

We have all heard the expression that there is a “full moon tonight” and when that happens, we often feel restless. Why do you think that is? Well, it could be because of the gravitational pull of the moon and the earth, it might be that we have seen too many werewolf movies or that it is the Universe’s way of telling us change is near. I am inclined to believe the latter.

Every year or so, I get very restless and I know that means I am in for a growth spurt. We see this with children, when they start to get a little stocky, all the sudden they shoot up and become a bean pole again! Most parents realize that the child is just about ready for a growth spurt but once you are an adult, it is not as easy to recognize.

Usually, we ignore it until it goes away. Or, we chalk it up to being over tired or over worked. What if you just pause for a moment and gave your restlessness a little attention. As a Home Stager or anyone that works in the Real Estate and Home Staging Industries, you know things are changing quickly…for the better. While the economy is still very rough, every single day new houses get listed and people need to sell.

There has never been a better time in history to change your life and others, for the better. What do I mean by all of this? Well, If you paid attention to your restlessness you would realize that it is dormant opportunity asking you to take advantage of it. Will you have to work at it? Yes. Might you have to step out of your comfort zone? Yes. Will you reap abundant rewards? Of course.

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The Easy Way to get More Clients with your Home Staging, Design and Real Estate Business

Saturday, July 24th, 2010

As we find more and more “fly by night” home staging companies, home staging training programs and home staging certifications popping up everywhere, you have to ask yourself “Which training is right for me?” And, I think that you need to go one step further and ask; “which one will give me extraordinary training PLUS teach me how to get more clients and home staging bookings than I can handle?” In other words, which one teaches staging along with “The Business of Home Staging” so that you know how to get clients, bookings, and make great money…all without killing yourself!

These are important things to consider with so many ‘so-called’ training and certification companies. Of course many of them will go away quickly, many already have and others will come and go too. The same is true with Home Stagers, so how do you not only survive, but thrive, especially in this economy?

The answer is in building up your marketing, systems and business skills so you know how to attract and retain clients that will stay with you for years and years. I actually give great information on doing this with my “How to Market Your Home Staging Business” Course. http://apsdmembers.com/marketing/order.html

I always tell everyone that becoming a success is really just math. I can even prove it to you with my easy 1-2-3 step formula for getting more clients and Home Staging Bookings than you can handle….

1) Build a system for everything you have to do more than once. Barbara Corcoran, author of “Everything I needed to know, I learned from my mother” talks about when her mother would make school lunches she would line up 10 pieces of bread on the counter and brush them back and forth with peanut butter, using a paint brush. That her mother had a system for everything that needed to be done more than once!

We do the same thing at APSD™. We have a 6 step Home Staging Pyramid that is the formula for successful Home Staging which yields results (which by the way is what your customer is really looking for!).

We have a system for marketing, a system for follow-up, a system for training…you get the idea! Everything that needs to be done more than once, must have a successful system that yields results no matter how creative and great you are “off the cuff.” Business is business; have a system and then layer in your creativity. That is what I do, and have been very successful in doing so.

2) I am so surprised by how little marketing people are willing to do. It is the core of every business. Even when people say “oh I have a referral or word of mouth business,” that is great, but as my mentor Dan Kennedy says “One is a lonely number” and you should never rely on just one method or person for anything.

You need to have a variety of marketing going out that is set in a specific cycle, is consistent (This is REALLY Important), speaks directly to your customer and reaches them when they need you. In my “How to Market Your Home Staging Business” Course, I cover 19 different ways to market to your client, what to say and when to say it. http://apsdmembers.com/marketing/order.html

Make sure that you have a marketing system in place in order to secure success. This does not have to be complicated, it can be as easy as sending a card every month, along with a special offer, a thank you and asking for a referral. The point is that you have to be consistent with delivering the right message to the right person.

3) The third and final step in creating more clients and home staging bookings than you can handle is to simple have your business strategies in line. To me, this means knowing my goals with extraordinary clarity and taking action on them, being good at delegating anything that I am not good at or does not directly lead me toward my goal, and managing my time right down to the minute without letting other people’s emergencies become my own.

Every day I review my goals and tweek them if necessary. This only takes me 5-10 minutes but it reminds me what I am working toward and how to get there. I also have a quick meeting with my husband Pete as he handles our employees. If you don’t work with anyone else, that is fine, I didn’t either until just 3 years ago. Then, I had someone that helped me just 5 hours a week. So, I had a quick meeting with her once a week and she knew what I needed and expected.

After that, I take a look at what I am to accomplish each day, assign a beginning and ending time frame to it along with what I am to complete. So, if you have scheduled a home staging that day, you might only write down “Staging, 123 Main St. 11-1pm.” What is better is if you learn to really manage your time effectively and respect yourself enough to do so.

I would instruct you to write down:
9:30-9:45- Prep for Home Staging by confirming appt., contract and payment; print receipt, gather checklists, paperwork and direction.
9:45-10:00- review photos of property to create 6 step staging plan of action.
10:00-10:45 Gather Home Staging Items from Storage Unit
10:45-11:00- Drive to Clients Home
11:00- 1:00 Deliver Awesome Home Staging
11:00- 11:15- Thank the client, have them sign a satisfaction form and write a testimonial. Offer next service.
11:15-12:00 follow up with client with a thank you card, and a special offer. File notes on property.

By doing this, you won’t forget anything, you won’t be late, you will be far more prepared (meaning; less frazzled and nervous), confident ,and the chances of you receiving a referral, a second booking or even another service for the same property increase by over 70%. So, you are actually making more money by scheduling your time effectively.

So, there it is, my quick and easy 1-2-3 formula for how you can get more clients and home staging bookings than you can handle, especially in this economy!
1) Build Your Home Staging Business Systems
2) Create a Consistent, Compelling Marketing Funnel
3) Develop your business strategies to keep you focused, on track and successful!

To your joy and success,

Karen Schaefer
Founder, APSD The Association of Property Scene Designers
The World Leader in Home Staging Training and Certification

P.S. Ready to run a “Successful Home Staging Business” and attract all the clients and Home Staging Bookings that you need without working yourself to death? How many of you are Certified Home Stagers, but can’t seem to figure out how to get work, or at least not enough to make it worth your time ? Don’t worry, that is because no one has ever taught you the “money making” side of Home Staging. Well, no more! At APSD™ I recently created a special 4 part course filled with the exact same marketing and business building strategies that I use in my own Home Staging Business that has allowed me to create a 6 figure Home Staging Business income year after year. As we build a bigger, greater and extremely talented APSD™ Home Staging Community, I wanted to share those secrets with all of our Certified Home Staging Professionals, Designers and Real Estate Agents so that you know how to consistently grow your own business. Take a look at this easy to follow program that will literally teach you how to have more clients and bookings than you can handle!
http://apsdmembers.com/marketing/order.html And, if you act fast…I have an EXTRA SPECIAL opportunity for you right now!

Home Staging Training Video Vol.#710 Edition 109 of 117

Wednesday, July 21st, 2010

Tell me how you would Stage and Market this Property in the comments section below.
Every month, the person with the most “creative & effective” Home Selling, Staging or Marketing tip – will win a really cool prize!!!!

Click on the “Comments” section below to give me your ideas…


Ready to be a Super Star Home Stager in Your Market?

Friday, July 16th, 2010

In the age of reality TV and mom’s and dad’s that become instant stars because they have a ton of kids, it starts to make me wonder about what it takes to really be a super star.

Does it take years of training and talent beyond that of most mortals? Do you have to be a “has been” in order to have a comeback? I’ll let you think about that one…

Well, not being a TV watcher (I actually gave my TV away 5 years ago and have never bought one since!), I have to admit that I am slightly more protected against the onslaught of “instant stardom.” I also find zero fascination with the everyday lives of others, especially those that feign “outrageousness.” I would much rather be a full blown participant in my own life and the lives of those I truly find interesting and engaging, like many of my clients, than to watch divorce battles of those I don’t even know.

Having said that, today’s reality TV stars are accepting their 15 minutes of fame and the big checks that go along with it, so it begs the question of “what will it take for you to get instant fame in your market?”

Many of you already know that I am a big fan of biographies and auto biographies. People like Charles Lindbergh, Walt Disney, Ghandi, Nelson Mandela…these are fascinating people! Two nights ago I finished a biography about Jackie Bouvier Kennedy Onassis. I am not ready to let Jackie go yet, since I found out what strength of character she emobodied her entire life. Her dignity and elegance are unmatched.

An d she is my perfect example of being able to become a ‘Super Star’ Home Stager in Your Market. You can have instant celebrity, which is great because you did not have to work for it, but as we all know, it fades…and usually fast.

Or, you can have lifetime celebrity, like Jackie O…and it will provide you with a steady stream of work, clients and notoriety.

Here is how you achieve both…

1) In terms of “instant celebrity,” which I am not knocking: It is okay to start there, but make sure you turn it into lifetime celebrity as fast as you are able. You have to do something that gains quick notoriety and solves a BIG problem. Many of my APSD™ Certified Property Scene Designers have the ability to achieve this because of the Open House Marketing Strategies that I teach…it doesn’t mean they all do it, it just means that I have given them all the tools and knowledge that it takes to make it possible. By using this marketing method that I teach during the PD course (which by the way, who wouldn’t want to do this when you make $3K-$15K with every event!) they could solve a BIG problem for someone that can’t sell a house and they can gain “Instant celebrity” by marketing the problem and solution effectively to the media. As a side note, I have 1 seat still available in my next PD course. You can contact me at 1-877-900-STAGE begin_of_the_skype_highlighting              1-877-900-STAGE      end_of_the_skype_highlighting.

2) Now that you know the way to “instant celebrity” how do you turn that into lifetime celebrity? There are many ways, and the first of which is to exceed everyone’s expectations so that your name will circulate quickly within your market place. The second way is to do things with the flair and style of Jackie O. She understood that she could make a great impact on the world by being a constant student so people looked at her as an expert (this is a BIG one for all of you that think you don’t need to keep learning!). It is believed that she read up to a book a day! Third, Jackie O was a strong leader and was not afraid to step into her greatness and own it…which is the way to really maintain your celebrity.

3) Finally, you have to have a little mystic. Jackie O. was fascinating to most of us because we were only “let in” on her terms. She controlled her life and let a bit of it remain a mystery. All of this, I have learned from her biography as I am not old enough to remember this great woman, but I am not too young to know the legend! So, if you are to have Home Staging and Real Estate legend…how would you create it? You have to reveal your results, but not all your secrets.

People are curious and if you can create great results and keep a few mysteries as to your success, everyone will want to work with you. If on the other hand, you reveal all your cards to your clients, the fun and the mystery is gone, you are no longer as fascinating and they may or may not herald you as the “GREAT HOME STAGER.” You don’t need to tell them everything you have done, you don’t need to explain pockets of emotion™, you don’t need to discuss ‘scenes’ with your client. They just need to know that you hold the bag of magic tricks that solves their problem. It is okay to be a little mysterious, it adds to your celebrity.

You can see that it is not overly difficult to do this. All you have to do is exceed expectations, do something outrageous, get continuing education so you can set yourself up as the local expert, act with dignity and elegance and finally, hold a little mystery close to the chest…it will keep them intrigued and guessing!

To Your Big Life,

Karen Schaefer
Founder, APSD The Association of Property Scene Designers
The World Leader in Home Staging Training and Certification

Are You Afraid of Success or Failure?

Friday, July 9th, 2010

When I teach my higher level APSD Home Staging Certified Professionals, one of the things we talk about is their fear of failure.  Upon clarification, they soon realize it is not a fear of failure, but rather a fear of success.   We all know how to fail.  Sometimes it feels like a comfy old couch right?  Because, if you are living your life at all, you are failing occasionally.

Failure is the next step to Success so you can choose to walk or choose to stand still, but no matter which you do, you will have made the choice which determines your new path.

I used to be so afraid of moving forward because of failure.  I was a “one hit wonder” and knew that I could make it happen once, but never twice so I just stopped.  My path then became clear because I was stagnate, going nowhere.    At the time, I had chosen to stand still, like a deer in the headlights, afraid to move.

At one point, I realized that it was really not who I was, so I had to brave the masses in order to step into my true purpose of helping others build amazing and profitable Home Staging and Real Estate Businesses.   I have failed, often in front of a crowd.  I have failed during speaking engagements, online, in creating certain products, during staging’s when I was learning…I have failed myself often. (more…)

Home Staging Training Video Vol.#710 Edition 108 of 117

Sunday, July 4th, 2010

Tell me how you would Stage and Market this Property in the comments section below.
Every month, the person with the most “creative & effective” Home Selling, Staging or Marketing tip – will win a really cool prize!!!!

Click on the “Comments” section below to give me your ideas…


Is your time flying?

Friday, July 2nd, 2010

Is your time flying?

Does time seem to keep passing you by and you wonder at the end of each day why you didn’t get anything done?  Or worse, at the end of each week, why you did not book a home staging job or make any money in real estate?

Are you allowing other people to create their own “emergencies” that pull you into their problems and away from your mission?

One of the most common challenges faced by our APSD Certified Home Stagers and other Home Staging professionals is finding the time to run and effective and profitable business; in other words, good time management skills.

We all think we know them, but of course we feel the same about dieting right?  If we already know the answers then why can’t we lose those last 10 pounds?

Over the years, I have become very good at managing my time and not letting others turn my time into theirs.  Obviously it works since I am now able to run 4 very profitable businesses with minimal assistance.

Following are some of the strategies that I use on a daily basis which allow me to get more done in one day than others do in 2 weeks…yes, really!

1)    Decide what you really want before you set out to create a schedule.  What do you really want to get from your Home Staging, Design and Real Estate Business?  Is there a number you want to achieve?  Is that a dollar amount or possibly the number of clients you would like to have?  Or, maybe you are going for a lifestyle in that you want to work, earn a good living but still have all the time you need for your kids and family.  The point here is to get really specific and then write it down…everywhere so you know you can’t deviate from your desire.

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Tell me how to make this Staging “Scene” – One Step Better – Win a Curb Appeal Training System

Wednesday, June 30th, 2010

Home Staging Curb Appeal

How do you make this Curb Appeal Home Staging "Scene" - one step better?

Hi, It’s Karen Schaefer, Founder of APSD™, The Association of Property Scene Designers, The World Leader in Home Staging Training and Certification.  Many of you know that I have just created an awesome new Proven System for creating additional income with your Home Staging, Design and Real Estate Businesses with our APSD™ “37 Point Curb Appeal Make-Over”

37 Point Curb Appeal Makeover System

37 Point Curb Appeal Makeover System

APSD Curb Appeal Home Staging Training System

APSD Curb Appeal Home Staging Training System

Well, guess what!  I am going to be giving one away.

NO CHARGE! beginning on this Friday and continuing for the next 2 Fridays after that!  This is a $297 value and I am just giving it away!

Here’s what to do next:

Step 1: Take a hard look at the Curb Appeal Picture above

Step 2: In the the comments section below, describe how you make this “Scene” – one step better.

Step 3: Watch out for Friday’s Ezine – where the winner will be announced!

Before you start thinking that “Karen must have lost her home staging marbles,” let me explain…

I want you to make more money with your Home Staging, Design and Real Estate Businesses.  The only way you can do that is by offering additional services and charging more for your existing services.  By adding the new “Curb Appeal Make-Over” to your line-up, you can do both!

You can offer a new service AND charge more for existing services by adding curb appeal to it!  Don’t you love that?

So, if you are ready to try to win your very own APSD™ “Curb Appeal Training System;”  The world’s leader in Home Staging Training and Certification, then all you have to do is to take a look at the following  photo above….….and tell me (in the comments area)  how you would make it better or take it one step further.

In Friday’s weekly APSD™ publication, I will reveal to you how I completed the scene and announce our winner! So, start to flex that creativity muscle, take a look at the photo above and tell us how you would make it better!

I already know you are a winner, but go ahead and tell the rest of the home staging community!

(Here is a hint about the photo) Swingin’ Along…

To your joy and success,

Karen Schaefer

Founder, APSD™; The Association of Property Scene Designers

The World’s Leader in Home Staging Training and Certification

PS- Don’t forget to post your comments so you can be a winner!

PPS—Oh, I forgot to mention that I also did a great call recently on curb appeal.  It is complimentary and you will be able to listen to it right now – follow this link – http://www.apsdmembers.com/curbappeal

<ENTER YOUR COMMENTS BELOW – ON HOW TO MAKE THIS STAGING SCENE “ONE STEP BETTER”
TO WIN THE FREE CURB APPEAL TRAINING SYSTEM
WINNER WILL BE ANNOUNCED THIS FRIDAY IN THE WEEKLY HOME STAGING EZINE>

Riches in Niches

Friday, June 25th, 2010

As more and more Home Stagers, Professional Organizers, Interior Designers and Real Estate Agents come to APSD for Home Staging Training and Certification, I realize the importance of teaching the concept of “Riches in Niches.”

Some of you already understand this idea and have specialized in one area or another, and others are still trying to be everything to everyone.  I started with the idea that I could please everyone too.  And I did, and then I was tired and broke.  You have to face facts.  As women (I know we have some GREAT guys too, but you don’t have the ‘pleaser’ instinct of women!) we already have to please so many other people each day.  We please our spouse, our children, our neighbors, our boss…basically anyone that walks in our path.

As I decided to make the real choice and lead the home staging industry, I realized that I could no longer be everything to everyone.  I had to be extraordinary with my strengths and visions and help those that were willing and able to receive and exceed with my brand of training.  I knew that I wanted to focus on the true business growth aspect of Home Staging Training and Certification.  I didn’t want to teach people to put candles on a table.  I wanted to teach systems, marketing and business development in an industry I loved.   I wanted to teach creativity, lifestyle and money making techniques.

So, I niched myself and APSD as The Global Leader in Home Staging Training and Certification with a specific focus on exactly what I mentioned above.

And because I see the need of “niching” or creating a specialty,  I teach 19 different streams of income to our highest level APSD member, Property Scene Designer.  I want them to have the , education, resources and ability to niche.  The same is true with my APSD  Stager Pro’s.  I teach 4 different streams of income in that course so they can become experts in certain areas and stand above any other Home Stagers in their market.  Kim Holdbrook, one of my Certified APSD Stager Pro’s is awesome at Curb Appeal.  She should make it an area of expertise.  Mannie Tantawy perfects Origami displays and is already standing out as an expert in this area.  Terri Garner is an expert with  Home Staging for investment properties as is Cindy Captein.   There are many more certified APSD Home Staging Professionals that have also seen the benefit of “niching” their home staging services, and have done so.

It does not mean that you can’t provide an entire menu of services but if you can become known for one specific thing, you will always be the “go to expert” which then opens the door for additional opportunity.

Here Is how you develop your niche:

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How Big is Your TV?

Friday, April 30th, 2010

As I mentioned above, Jim Rhon, the amazing motivational speaker has been quoted as saying “Poor people have Big TV’s, Rich people have big libraries.” Four years ago I gave away my own TV and have never had another one.  I know as a former actor this surprises many of you.  It is not that I don’t love acting or movies or anything of the sort, but I just could no longer look myself in the eye, wanting to achieve greatness and knowing that I was wasting such a great amount of time.

I remember sitting in front of the TV for 6-8 hours a day, many times just watching mind numbing programs until the wee hours of the morning.  Then of course, I could not get a good night’s sleep and so I started to sleep later and achieve less by the day.  I must have had a “prime time” Angel that woke me up one day and told me to cancel my Dish, load up my TV and drive it down to Good Will because that is exactly what I did.  That Angel knew that I had greatness in me, but that I needed to take action in order to achieve it.  That day, I took action to remove my giant time waster, and at the same time I opened up a course on Time Management for the Renegade Entrepreneur.  I have never looked back.

Now I think about what I have achieved in the past 4 years and I realize that I have created 4 successful businesses, built and sold a business, published 2 children’s book and am about to launch a huge program to Real Estate Agents all over the US and Canada.

Today, my library is BIG.  And, I read, re-read and use everything in my library.  I am currently on my 3rd read of a recent mindset book.  Other systems have dog eared pages, notes attached to the end of chapters and dates in my planner on when I need to reference others.  I decided that I wanted to be one of the “Rich People” and that I was willing and able to do what it took to get there.

It has taken a great deal of work.  My systems are in place and today I am far more abundant and prosperous than 4 years ago. The best part is that I also realize I am 3 feet from gold.  That I have finally crossed over and began to do things my way, the way I envision them…and this is good…very, very good!

So what does it take to get there?

1)      Give away anything that distracts you and keeps you from achieving your goal.  Do you want to run the best Home Staging Business in your market?  Are you ready to get your APSD Home Staging Training and book a job each week? Do you know How To Become a Home Stager or do you want to learn that in the next 30 days?  If any of these sound like what you are looking for, the decide right now what distracts you so you can get rid of it in order to fill your library with everything that is going to make you the Ultimate Home Stager.

2)      Once you have removed the distractions, set up your systems.  When will you work, when will you market and when will you learn?  By defining specific times for each, they will all get accomplished.  I normally set aside an hour each morning that I read to learn every single morning. And yes, I get up earlier to make sure that I can accomplish this.  Then, I balance out my schedule to do “money tasks” first which is normally marketing and then I take care of other business.  Now, I am learning, earning and doing. Great system!

3)      Next, fill your library each time you are ready to learn something new.  By removing your distractions, you will now have more time to learn.  One thing I would encourage you to do is to really think about whether or not you are going to use the information before you purchase it.  Will you read it, and if so, when?  When will you apply its lessons?  Are you caught up in the moment or have you done your research and you know this is right for you?  I am a BIG fan of continuing education and believe that you should always invest in yourself.  But, you also need to make sure the content is right for you and that you will use it.

4)      Enjoy the good life!  The job of the entrepreneur is to learn, build the system and then delegate.  When you follow the above 3 steps you will soon find yourself with more work than you can handle.  So, naturally you will want to begin to delegate some things so you can move on to the next level.  When you get to this point, find a great assistant and empower them.  You may also decide to add another Home Stager to your team.  The possibilities are endless when you decide to eliminate your distractions and build that Home Staging Library (hopefully with APSD Marketing, Education and Home Staging Certification Systems!J).

In order to accomplish this, one of the best things you can do is to start to attract more and more clients and customers. The best way to do this is to get my Complimentary Plan on “How to Attract a Million Customers in the next 90 Days” and follow me in real time as I do the same! It is my gift to you! www.TheBornLeader.com/BusinessPlan Imagine having a million new Home Staging clients! Ohhhh La La!

Giving Back:

phoebee

As I step further and further into a Leadership role, with APSD, The Born Leader, Phoebee Fleabee and LuvMyStripes.com and as an international Business and Leadership Coach and Mentor, I have realized the importance of giving back.

True leaders, Born Leaders, give back without expectation of receipt.  So, it has become my goal to do the same. 

Don’t you think Phoebee Fleabee is cute? This is a children’s book I have written and I am giving her away at no charge to everyone that is looking for a good book to enjoy with their child.  You can get her story as my gift at www.LuvMyStripes.com Oh, and please, pass her to everyone you know!

By giving her away to over a Million People, I am satisfying my need to give, as well as the burning desire within me to spread the word about my wonderful book.  It is interesting what happens when you give…you receive abundantly!

Be a Leader every day and look for ways that you can give back.  Sometimes, it might mean calling someone to say hello, picking up a piece of discarded trash in a park and throwing it away, or  throwing in an extra tip or two at no additional charge.  Whatever it is for you, practice being a leader every day, by giving back.

Watch for “The APSD members ” FREE publication to come to you each and every week, filled with Home Staging Business Strategies, Marketing for Small Businesses and Compelling Mindset Strategies designed to set you apart from all the others and to help you to literally step into your Home Staging greatness!

To Your Greatest Joy and Success,

Karen Schaefer

www.APSDmembers.com

Your Home Staging Training Mentor…

APSD, The Leader in Home Staging Training, Marketing and Business Developement

Your APSD Weekly Mission:

Are you ready?  You are going to have to be tough for this one.  Decide on one thing that you know is wasting your time and get rid of it.  Be bold, be strong and give it away, donate it or toss it in the trash.  It might be your TV, trashy novels, or cell phone (I said you were going to have to be strong!).  Whatever it is, just decide that from now on, you will have a BIG library.  Then, purchase one new Home Staging Learning tool.  Just one, and you don’t have to spend an arm and a leg.  Just choose one that will move you forward this month. I would recommend this week’s product listed above, The Home Stager Pro kit.  It is such a simply yet compelling system that no Home Stager Library should be without it.

Go forth and do great business!

Joy and Success,

Karen Schaefer