Posts Tagged ‘Speakers’

Your Speaking Mission

Thursday, April 22nd, 2010

Your Home Stager Weekly Mission:

I want you to practice giving a talk or presentation, telling your audience you will have an incredible offer in the end, and then seeding with hints of the great opportunity yet to come.  Make sure you do this talk in front of a friend, spouse or even your dog so you get some practice time in.

Now you have to go out and deliver it.  Where can you offer your talk right now?  Is there a realtor’s office just waiting for your presentation?  What about a local school or church you could help with their marketing?  Is there a Chamber of Commerce or Kiwanis’s Club near you that might be looking for a distinguished speaker?

There is no better time than now to begin to make more money in whatever you do by speaking.  Get out there and talk!

Joy and Success,

Karen Schaefer

To read more about this topic and the full article, click here.

Speak to Sell

Thursday, April 15th, 2010

Most of you know that I run a specialized speaking company called “ES5000.com”  It is unique in that I teach you how to speak live, on the phone, or in front of a video camera using an electronic hidden devise that is literally feeding you your lines so you don’t have to remember a thing!  It is brilliant and I love it because it removes the fear 100% no matter where you are speaking!

Whether you are a Real Estate Agent, Business Coach, Home Stager, Small Business Owner, or other type of Entrepreneur, your single greatest attribute is to speak- one on one, to a small group or the nation.

Remember the pied piper?  As he led the rats out of the village, he was “Speaking” to them.  It was in fact a bit of an odd language if you will, but the truth is that he became a leader to the rats, but more importantly (thankfully), to the people of his village.  He convinced them that he could lead the rats away from the village and then he also wooed the rats—ah rhetoric!

What you have to understand about speaking is that no matter your topic or your intention, you are selling.

You can be selling in a variety of ways:

1)      Selling product, services or coaching

2)      Selling and idea or concept

3)      Selling for a cause

But no matter what, you are always selling yourself which is why you should get comfortable with the idea of speaking to sell.

In this day of tough competition, tele-conferences, online videos and abundant opportunity, those that can speak successfully, no matter your occupation, will thrive.

For today, let’s talk about speaking to sell in the literal term.  In other words, you have a product or service that you want to leave with everyone in the room or on the call.

1)      You must make sure that your message matches your market and that they have a desire for your product.  This seems simplistic but there have been a million great ideas that have been presented to either the wrong crowd or a disinterested one.

2)      Once you have defined your audience and their desire for your product or service, make sure they have the money to spend and that they want to spend it.  There are many more “bankable” groups than others and if your intention is to be a serious selling speaker then I would highly suggest you seek out the ‘spending’ crowd.

3)      When you begin your talk, whether it is live or on a call, you need to let your audience know your topic, what they are going to learn from you, that you have very little time and you will give them an opportunity in the end to experience/buy/learn more.  This is contrary to popular belief where we have been conditioned not to let the cat out of the bag until the last minute, thus amazing our audience with our wit and a remarkable element of surprise.

Just like fashion changes, so do people and the way they like to be treated.  Gone are the days of offering very little content and then expecting everyone to jump up and down and spend thousands of dollars.

Now when you speak, you tell them up front they will have an opportunity to buy in the end.  It is called ‘transparency in marketing’ and it is what today’s audience wants.

4)      Once you have told your audience they will have an opportunity in the end, then it is your job to ‘seed’ that opportunity throughout the presentation.  All you have to do is each time you refer to a topic or strategy you can’t complete you can say something like “and for those of you really ready to kick start your Home Staging Business” you will get the entire Digi-Stage System at Stager Pro.   You can also refer to others in the audience that has worked with you which is a very effective ‘seeding’ process.

5)      Finally, as the end approaches, it is now your job to share with the audience your great opportunity.  Tell them its coming.  You can even ask them permission if that works well for you.  Either way, don’t feel as though you have to sell.  They know you are there to make money, just tell them about your irresistible offer.

6)      Next, give them in incentive to buy on the spot.  If you decided to promote a Full Service Coaching package which normally sells for $1500, you might have it on special for $1200.  They can get the special for a full week.  But, if they buy that same night, it is $1000.  Give them a strong incentive to say “yes” right on the spot and you will increase your sales by thousands of dollars.

In the future I will discuss the various forms of selling from the stage, but for now, it is your job to attract as many customers as possible in order to build a buyers list.

One of the easiest ways to do this is to get my Complimentary Plan on “How to Attract a Million Customers in the next 90 Days” and follow me in real time as I do the same! It is my gift to you! www.TheBornLeader.com/BusinessPlan

Giving Back:


My Children’s Book Give-Away to the world has launched!  Don’t you think Phoebee Fleabee is cute?  You can get her story as my gift at www.LuvMyStripes.com right now!!!   Oh, and please, pass her to everyone you know!

By giving her away to over a Million People, I am satisfying my need to give, as well as the burning desire within me to spread the word about my wonderful book.  It is interesting what happens when you give…you receive abundantly!

Be an extraordinary person every day and look for ways that you can give back.  Sometimes, it might mean calling someone to say hello, picking up a piece of discarded trash in a park and throwing it away, or hosting “poker night.”  Whatever it is for you, practice being extraordinary every day, by giving back.

Watch for “The Born Leader” FREE publication to come to you each and every week, filled with Business Strategies, Marketing for Small Businesses and Compelling Mindset Strategies designed to set you apart from all the others and to literally step into your greatness!

Become a Born Leader…when you are ready to change the world!

To Your Greatest Joy and Success,

Karen Schaefer

www.APSDmembers.com

Founder, APSD; The Association of Property Scene Designers for Home Staging Professionals

Your Home Stager Weekly Mission:

I want you to practice giving a talk or presentation, telling your audience you will have an incredible offer in the end, and then seeding with hints of the great opportunity yet to come.  Make sure you do this talk in front of a friend, spouse or even your dog so you get some practice time in.

Now you have to go out and deliver it.  Where can you offer your talk right now?  Is there a realtor’s office just waiting for your presentation?  What about a local school or church you could help with their marketing?  Is there a Chamber of Commerce or Kiwanis’s Club near you that might be looking for a distinguished speaker?

There is no better time than now to begin to make more money in whatever you do by speaking.  Get out there and talk!

Joy and Success,

Karen Schaefer

“Get Organized to Create Profit” in Your Home Staging Business

Friday, April 2nd, 2010

Everyone always asks me how I am able to do so much.  Well, there are 2 secrets:

1)      Leverage other people’s time by being a good delegator

2)      Get very organized.

I know what you are thinking… “Well, Karen you are probably already hyper organized right?” Wrong. By nature I am an insane perfectionist.  I like everything a certain way, I am very picky on details, and I don’t want to have to say or see it twice!  But, I am only good and having other people do this for me.  I am good at giving them specifics, creating timelines and setting standards…and of course, holding myself to the same standard which I expect to receive.

Only you can know what system of organization works for you but I can tell you for a fact that if you are serious about creating enormous income (even just decent income) you need to get organized.

1)      Evaluate your level of current organization:  Is your office clean and uncluttered?  Do you or your asst. know where everything is?  Or, do you need to come up with a specific system so that things are easy to file (half the battle) and then easy to find.

I like overall categories like; “Marketing” and then subcategories such as “Flyers.”  If I am working on properties, I keep a main template of marketing pieces in the Marketing file so I don’t have to reinvent the wheel with each new property, but I also do the same thing per property.  So, in this instance, I would have “Properties” as my main category.  Then I might have a sub-category for “Home Staging’s” followed by “Active” and “Completed.”  Then of course the property address file within each of those.  It makes my life very simple and I can get anything in a moment’s notice.

This simple system works with any type of business.  I use it for my Home Staging Training Company, my Speakers Training Company, Our On Line Systems program as well as My Coaching and Mentoring Business for Entrepreneurs and Small Business Owners.

2)      How do you manage your email?  This is a big one for many Entrepreneurs because we live by our email and cell phones. I will address phone calls next, but first, let’s look at managing your email.  When you are going to work, you need to turn your email off.  Don’t minimize it, turn it off.

You must schedule time to answer emails just like you schedule time to get your work completed.  If you allow your email to interrupt you all day long, you will never complete your big income tasks and you will continue to wonder why you can’t be as prosperous as you would like.

If you choose to keep your email and phone active all day long, you must understand that you are conditioning your client to view you as having a lower value because you are always available instead of being busy enough not to be available.

However, if you manage their expectations, by telling them exactly when they can expect a return email from you, they view you as professional, organized and valuable.

Now, you can get your Mo*ney tasks completed and still service your customers in an extraordinary way.

3)      Unless you are waiting for Brain Surgery, turn off your cell phone!  I mean it.  Why do you allow people to interrupt you all day long.  It takes 20 minutes to “re-group” after you have been interrupted.  20 minutes!  You are here to achieve great things…right?  So, 20 minutes is valuable time.

For friends and family, accept and return their calls after business hours (you are holding regular Home Staging business hours right?).

For clients, do the same thing you do with emails.  If you have an assistant, then great, he or she can answer the phone for you. You can also hire an answering service. If neither is an option for you, manage your clients expectations by telling them on your voice mail exactly when they can reach you and when they can expect to receive a return call.  I would get very specific and tell them you are always available M-F by phone form 8-10am and you return calls daily between 4-6pm.  And if they have a specific time they need you to reach them, ask them to leave the time on your voice mail and you will do your best to accommodate them.

Now, they completely understand how to reach you and when you will contact them.  You can go further and let them know that you are taking care of them 100% by offering these specific hours they know they can reach you.

4)      What are you doing with all that email?  There are so many times when we know we should look at something or want to save it and read it later, but we just don’t have the time or system in place to do so.

I like the “One Touch System.”  In other words, if you receive an email that you may want to read but don’t have time, create a “Drop Folder” for those emails on your desk top. As soon as you open it, drop it into the folder for later.

Then, schedule an hour once a week that you review this folder.  You can now review, delete, save and/or take action.  One hour a week to create a One Touch System.

The more organized you can become the more profitable you become and it allows you to also have the right staff.  So, logically, if you have enough customers, you can create the income and lifestyle you so desire.

One of the best things you can do is to start to attract more and more clients and customers. The best way to do this is to get my Complimentary Plan on “How to Attract a Million Customers in the next 90 Days” and follow me in real time as I do the same! It is my gift to you! www.TheBornLeader.com/BusinessPlan

Giving Back:

As I step further and further into a Leadership role, with APSD, The Born Leader, Phoebee Fleabee and LuvMyStripes.com and as an international Business and Leadership Coach and Mentor, I have realized the importance of giving back.

True leaders, Born Leaders, give back without expectation of receipt.  So, it has become my goal to do the same.

phoebee fleabee

Today, I am preparing for the launch of my Children’s Book Give-Away to the world!  Don’t you think Phoebee Fleabee is cute?  You can get her story as my gift at www.LuvMyStripes.com beginning on April 1st.   Oh, and please, pass her to everyone you know!

By giving her away to over a Million People, I am satisfying my need to give, as well as the burning desire within me to spread the word about my wonderful book.  It is interesting what happens when you give…you receive abundantly!

Be a Leader every day and look for ways that you can give back.  Sometimes, it might mean calling someone to say hello, picking up a piece of discarded trash in a park and throwing it away, or hosting “poker night.”  Whatever it is for you, practice being a leader every day, by giving back.

Watch for “The Born Leader” FREE publication to come to you each and every week, filled with Business Strategies, Marketing for Small Businesses and Compelling Mindset Strategies designed to set you apart from all the others and to literally step into your greatness!

Become a Born Leader…when you are ready to change the world!

To Your Greatest Joy and Success,

Karen Schaefer

www.APSDmembers.com

Your Home Staging Training Mentor…

“Home Staging, Business and Marketing Mentoring to bring Your Vision to Life”

Home Staging Marketing

Monday, March 22nd, 2010

SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program

…read more about building a strong and healthy Home Staging Business

Here is what you will learn and receive during the APSD™ Stager Pro Training…

(more…)

Home Staging Business Plan

Tuesday, March 2nd, 2010

SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program

…read more about the APSD Proprietary DigiStage Professional Home Staging Service

Here is what you will learn and receive during the APSD™ Stager Pro Training…

(more…)

Home Staging DigiStage

Tuesday, March 2nd, 2010

SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program

….read on about marketing and effective Curb Appeal Home Staging Service.

Here is what you will learn and receive during the APSD™ Stager Pro Training…

(more…)

Home Staging Curb Appeal

Tuesday, March 2nd, 2010
SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program
is only thru this Sunday…March 14th at Midnight!!! Read thru to the end for DETAILS!

SPECIAL ANNOUNCEMENT: Special Pricing on the next APSD Staging program

…read more about Marketing Templates for the Professional Home Stager

Here is what you will learn and receive during the APSD™ Stager Pro Training…

(more…)

Do You Have a Plan?

Friday, January 8th, 2010

Wow, another new year.  This year, versus several in the past, brings us the promise of new hope.  We all hope the economy is getting better, we hope we’ll bring our soldiers home soon, we hope our businesses survive.

You only have control over so much, so focus, pray and plan.  You can control your business, if you set your intention, create a specific plan and then follow the plan.  Yes, you may have to tweek it along the way, but that is just good business, it means you are “tracking” which only 1% of businesses do, so guess, what, you are already ahead of the curve.

In order to do well in business, you have to have balance in all aspects of your life, mind, body, spirit and business.  So, when Pete and I sat down this year, we focused on all aspects of our life to make everything better, including our business.

When our minds, bodies and spirits are in balance, business is good.  This is a lot like home staging, and the 4 Cornerstones that I teach our members; CCTF; Color, Continuity, Theme and Flow…you have to have all 4 and when you do, they work together so perfectly that the property “feels right” which is what always sells it.

So, if you can get the Home Staging right, isn’t it time to get your business and life right?

This weekend, Pete and I planned out our multiple businesses: APSD (The Association of Property Scene Designers) my Home Staging Training Company, The Invisible Coach (Pete’s On line Coaching and Training Business Systems), No BS Colorado (our GKIC Marketing, Networking and Master Mind Groups), The Celebrity Speaker (my Speaking Company for Authors, Speakers, and Coaches) as well as Phoebee Fleabee, INC. (My kids program that I am publishing this year).  As you can see, we have a lot on our plates, but one thing that really brings it all together for us is “leadership.”  We both have a strong desire and skill set to be the Leaders in each of our chosen industries, in several cases we already are, in others, we will be there within 3 years.

I will talk about Leadership another time, but what I want you to note is our “3 year plan.”  If you just write out goals, then, well, let’s be honest, they are more often than not, just words on a page.

By literally writing out your 1 thru 3 year plan, now you see how you will get there.

Always think Big.  Donald Trump said “If you have to think anyway, you may as well think Big” and I agree.  By creating my plan for 3 years, it allows me to see how I will grow into my goals and really make them happen.  If I just write them down on a page, then, I will walk away knowing I can’t achieve them.

Here is my process:

1)      Work only on one company at a time.  If you are a serial entrepreneur, then find the common thread between all your companies.  This is important as it will keep you from just grasping at “Bright Shiny Objects.”  What is your common thread?  Real Estate? Coaching? Prosperity?  You decided.  As you do your goals, still focus on one company at a time, but keep your common thread in mind.  It will reveal itself to you later.

2)      Once I have an idea as to my vision with a particular company or business, I write down what I will achieve in the coming year.

3)      Next, I write down what I will achieve in 36 months.

4)      Now, and this is a critical step, you must place yourself into your 36 month achievement.  Have a partner ask you specific questions such as “How do you feel,” “What are you doing right now,” “What do you do today that you did differently 3 years ago,” “Who are you?” Make sure you answer as the person you are in 36 months, not as the person you are today. By doing this, you will now see what you are capable of, and can achieve it.

5)      Write down all of your 36 month answers and “step into them” daily. It is who you are, you just need to own it.

6)      Planning gets you nowhere without implementation. So now it is time to create your “Critical 90 Days.” This is what gives you momentum.  What must happen in the next 90 days to set you off into the right course of action?  Write it down, and do it.

7)      Repeat for all of your money making companies (let go of the others until these are flourishing, then you can bring them back)

I wish I had a book that I could write for you today, because I think that so many times we are misled into “believing is reality” or “writing it down” creates what we want.  The truth is you have to believe, you have to write it down, you have to plan and you have to put your plan into action.

Then, you have to do this for all aspects of your life; Mind, Body, Spirit and Business.  Now, Step into it every day…this is a great plan of action and you can achieve anything.

To your greatest joy,

Karen Schaefer

Founder, APSD

Your Worldwide Leader in Home Staging Training

Your Home Staging Weekly Mission:

Write out your 3 year plan.  Make sure you are very specific as the universe reads your thoughts literally.  It does not look at the “J or JJ” comments.  Now, step into the person you are in 36 months and start living it today…it really is you.  Make sure you then set your “Critical 90 Day” plan and implement it.  90 Days from now, you will be well on your way to “Super Stardom!”

To find out more about “How to Market Your Home Staging Business” – click here…